Why Your Website Design and SEO Are Failing You

Let’s be real. Your website isn’t working. It’s sluggish, outdated, and buried so deep in the search engine results pages (SERPs) that even you have trouble finding it. If your website isn’t attracting leads, increasing conversions, or improving user engagement, it’s failing.

The good news? These issues are entirely fixable. Here are the common issues we find when looking at the main problems hurting a site’s performance and how to fix them.

Your Website Design and SEO Sucks (But We Can Fix It)

1. Your Page Load Times Are Embarrassing

Page speed is a critical ranking factor. If your website takes more than three seconds to load, visitors bounce faster than a rubber ball on concrete. Search engines understand that users want instant access, and they penalise slow sites accordingly. Test your website on a free site like https://pagespeed.web.dev/. There are so many others on the market. Try to find one that allows you test the speed from the locations you're targeting. You might be fast in Sydney but slow in Seattle. If you don't target traffic in America - then happy days!

Fix it: Optimise images, leverage browser caching, and reduce unnecessary code bloat. A slow site isn’t just frustrating—it’s a conversion killer.

2. Your Search Engine Optimisation (SEO) Strategy is Non-Existent

If your SEO and web design efforts don’t align, you’re essentially shouting into the void. You can’t just throw a few keywords onto a page and expect magic to happen. Search engine optimisation (SEO) is an intricate dance between technical SEO, content strategy, and UX design. Strategy is vital yet of all the website design and development services we offer, this is the one most businesses want to skip. There's no shortcut to good SEO you have to plan for it.

Fix it: Conduct proper keyword research, ensure a clean URL structure, and use internal links strategically. A site that’s easy to navigate will encourage users to explore rather than bounce.

3. Your Web Design is a 2012 Relic

Your website might have been cutting-edge when Gangnam Style was viral (we're still playing it too), but if it still looks like that today, we have a serious problem. A site that lacks white space, has poor readability, and is cluttered with unnecessary design elements is a surefire way to lose credibility.

Fix it: Prioritise SEO-friendly web design that is visually appealing, mobile-optimised, and structured for conversions. A user-friendly experience keeps visitors engaged and reduces bounce rate.

4. Your Messaging is Vague and Uninspiring

If someone lands on your homepage and has to decipher what you actually do, you’ve already lost them. Clever taglines are fun, but clarity is king.

Fix it: Craft compelling headlines, refine your value proposition, and place clear calls to action. Visitors should know within seconds how you can solve their problem.

5. Your Site is Mobile-Unfriendly

With mobile-first indexing dominating search engine ranking factors, a website that isn’t fully responsive is an instant dealbreaker. If your site isn’t easy to navigate on smaller screens, users will leave fast.

Fix it: Optimise for all devices. Ensure your buttons are tappable, font sizes are legible, and navigation is seamless across all screen sizes.

Get the pros to audit your website design and SEO.

If you’re ready to stop making excuses and start making money, let’s talk. We'll audit your website design and SEO for free and give you topline recommendations on what you need to do to make your website work. Things change so quickly in digital marketing. The quicker you fix your website and the tigheter it aligns with SEO, the more certain you can be that your business won't fall behind.