Creatures of Australia:
Event branding
Services
Brand Development, Logo Design, Brand Guidelines, Digital Video Ads
Creatures of Australia:
Event branding
Services
Brand Development, Logo Design, Brand Guidelines, Digital Video Ads
The Client
Creatures of Australia is a digital and immersive exhibition on Australia's creepiest and cutest creatures in mind blowing cinematic detail and extraordinary scale. Created and produced by AGB Creative in partnership with Australian Museum, Creatures of Australia was exhibited at the Fever pavillion, Homebush, during the 2023 winter school holidays.
The Challenge
Before this immersive experience could be brought to the masses, an equally exciting brand needed to be created that would reach and engage audiences, as well as serve as a stronghold for all marketing and advertising material over the course of the event.
How We Helped
Brand Positioning and Development
We took on the exciting task of developing brand guidelines that would transform the vision of Creatures of Australia into a tangible brand tool set. And so Creatures of Australia, A wild cinematic adventure, was born. The logo features a mix of wild and furry fonts to represent the range of creatures, The tagline, featured a lense flare that also looked like a sun setting on the horizon. The colour palette was Australian outback inspired but dialed all the way up to give it a modern feel. The brand guidelines set the overarching style and vision board used to inform all design and communication choices.
How We Helped
Brand Positioning and Development
We took on the exciting task of developing brand guidelines that would transform the vision of Creatures of Australia into a tangible brand tool set. And so Creatures of Australia, A wild cinematic adventure, was born. The logo features a mix of wild and furry fonts to represent the range of creatures, The tagline, featured a lense flare that also looked like a sun setting on the horizon. The colour palette was Australian outback inspired but dialed all the way up to give it a modern feel. The brand guidelines set the overarching style and vision board used to inform all design and communication choices.
Digital Video Ads
Chasing Albert created social media ads that would stop the scroll, communicate the scale and evoke the emotional response needed to sell tickets.
How We Helped
Brand Positioning and Development
We took on the exciting task of developing brand guidelines that would transform the vision of Creatures of Australia into a tangible brand tool set. And so Creatures of Australia, A wild cinematic adventure, was born. The logo features a mix of wild and furry fonts to represent the range of creatures, The tagline, featured a lense flare that also looked like a sun setting on the horizon. The colour palette was Australian outback inspired but dialed all the way up to give it a modern feel. The brand guidelines set the overarching style and vision board used to inform all design and communication choices.
Digital Video Ads
Chasing Albert created social media ads that would stop the scroll, communicate the scale and evoke the emotional response needed to sell tickets.
How We Helped
Brand Positioning and Development
We took on the exciting task of developing brand guidelines that would transform the vision of Creatures of Australia into a tangible brand tool set. And so Creatures of Australia, A wild cinematic adventure, was born. The logo features a mix of wild and furry fonts to represent the range of creatures, The tagline, featured a lense flare that also looked like a sun setting on the horizon. The colour palette was Australian outback inspired but dialed all the way up to give it a modern feel. The brand guidelines set the overarching style and vision board used to inform all design and communication choices.
Digital Video Ads
Chasing Albert created social media ads that would stop the scroll, communicate the scale and evoke the emotional response needed to sell tickets.
Gallery
Gallery
Opening Night
It’s not every day we have an event that the kids of Chasing Albert are excited to attend. But we made them work for their tickets – they featured in the ads – and man were they… wild.