Websites That Win
on Google & AI
If you want a beautiful, on brand, high converting website - you've come to the right place. And we can do much more.
You're already building a new website - future proof it with SEO and AI optimisation and take early advantage of the huge shift in the way customers search and find brands.
100% local team
based in Kogarah
Outstanding
communication &
service
Fully transparent
process
End to end
delivery under
the one roof
Websites That Win
on Google & AI
If you want a beautiful, on brand, high converting website - you've come to the right place. And we can do much more.
You're already building a new website - future proof it with SEO and AI optimisation and take early advantage of the huge shift in the way customers search and find brands.
100% local team
based in Kogarah
Outstanding
communication &
service
Fully transparent
process
End to end
delivery under
the one roof
We're not your typical web designers. We're storytellers, too. Don't just build a website. Stand out and build a reputation.
With a team of digital and brand marketers behind you, you can future proof your new website with SEO and AI optimisation and take early advantage of the huge shift in the way customers search and find brands.
custom websites
Every Industry
The only pre requisite - you care about your brand and website performance.
Ecommerce
Healthcare
Professional Services
Education
Construction
Travel & Hospitality
Technology
A SITE THAT’S SEEN
Baulkham Hills
Early Learning Centre
We built a website on Wix Studio that showcased the Centre’s nurturing approach and modern facilities, while cleaning up a 20-year-old digital trail. The results speak for themselves.
13k
Impressions
in 3 months
2m 14s
Average
engagement time
#1
Listing
on AI
5
Average monthly
tours booked
SITES THAT SURFACE ON AI
Lawpoint
This Kogarah firm's website punches well above its weight. The secret? A well structured, SEO optimised website built on Wordpress / Elementor with outstanding content AI platforms love.
20K
Organic visitors
in 2024
1m 10s
Average
engagement time
40
Leads
monthly average
10
AI high
intent mentions
Sites that EXCITE
Noël Sydney
This 16-day NSW Government Christmas festival needed a website in 1 month! We (quickly) built a Wordpress site that was fast, festive and flawless. Sometimes, all you need is a great website!
1.09
seconds
load time
248k
visitors
in 30 days
50k
organic traffic
in 30 days
2.5k
email signups
in 30 days
END TO END
The total package
Chasing Albert is one of the very few agencies that excels in communication and website development. Surfacing on AI and visbility on Google takes well researched and written content. Don't leave this vital aspect to tech heads! Leave it to expert communicators.
1
Strategy
Audits that help define clear goals and a clear plan that will get you there. Sometimes your needs are simpler than you think! We keep it real.
2
UX and Design
User experience architecture, stunning designs and content that will keep visitors engaged. Your brand should stand out, your structure should be simple.
3
Search & AI Optimisation
Strategy and planning for high visibility in search engines and AI search tools like Chatgpt. If you don't show up, you will lose valuable traffic.
4
Content
Photo shoots, video production and all copywriting by communication pros. We write compelling copy for humans, but also know how to write for the machines so you surface on search engines and AI platforms.
5
Website Build
Web dev that's fast, clean and easy to maintain. Integrations for CRM and email marketing. Training guides for easy website upkeep.
About us
Local World class experts
Based in Kogarah, we serve clients across the wider St George area including Hurstville, Rockdale and Carlton - and right throughout NSW.
Your team will expertly and personally manage your website build from start to finish, regardless of how big or small it is.
Marie El Daghl
Communication Lead
With two decades in communication, marketing and brand strategy, Marie guides the comms strategy on web projects - shaping stories that engage, build trust and drive conversions, ensuring every site reflects authority and impact. Marie is Chasing Albert’s communications strategist and web project lead, shaping the story, structure and conversion path of high-value sites. A journalist by training with a Master’s in Organisational Communication and a diploma in digital marketing, she brings sharp thinking and no-BS clarity to every build, aligning messaging, IA, UX writing and SEO to business goals. Marie has led website and digital work for Noël Sydney, Elevate Sydney, Interlinked, Genos International and more, partnering closely with clients to turn complex offers into simple, persuasive journeys that convert. Beyond web, her brand and campaign experience spans Mastercard, Ocean Spray and Nespresso, and she’s played a key role in launching and scaling programs like Amazon Flex in Australia (from national radio to onboarding strategy). On or off stage (did we mention she’s an amateur stand up comedian?), Marie’s superpower is getting to the point fast, and building digital experiences that speak with authority, feel human, and drive results.
Giovana Atademos
Digital Lead
With a Master’s in IT and expertise across web platforms, SEO and UX, Giovanna leads the technical and design execution of projects - optimising performance today while exploring AI-driven solutions for tomorrow. Gio is Chasing Albert’s technical lead and digital all-rounder, bringing deep expertise in IT, web development and design to every project. With a Master’s in Information Technology and years of hands-on experience across WordPress, Shopify and Wix Studio, she ensures every build is fast, functional and built to perform. Her expertise goes far beyond brand websites. Gio has engineered custom digital platforms that improve how businesses operate. This includes a cyber rewards system with a custom Learning Management System, internal staff portals for timesheets and automated invoicing, and onboarding platforms that streamline HR. Alongside this, she has delivered polished e-commerce solutions for fashion and retail brands in both Shopify and Wix. Equally strong in SEO and UX, Gio ensures every project is optimised for visibility and performance. And with a sharp eye on the future, she’s exploring AI-driven tools and automation to help clients gain an edge as digital technology evolves. Her strength lies in making the complex simple. From back-end systems to front-end design, she turns technical challenges into seamless digital experiences that elevate brands and deliver measurable results.
About us
Local World class experts
Based in Kogarah, we serve clients across the wider St George area including Hurstville, Rockdale and Carlton - and right throughout NSW.
We might be local, but our experience in digital and brand marketing is global.
Marie El Daghl
Communication Lead
With two decades in communication, marketing and brand strategy, Marie guides the comms strategy on web projects - shaping stories that engage, build trust and drive conversions, ensuring every site reflects authority and impact. Marie is Chasing Albert’s communications strategist and web project lead, shaping the story, structure and conversion path of high-value sites. A journalist by training with a Master’s in Organisational Communication and a diploma in digital marketing, she brings sharp thinking and no-BS clarity to every build, aligning messaging, IA, UX writing and SEO to business goals. Marie has led website and digital work for Noël Sydney, Elevate Sydney, Interlinked, Genos International and more, partnering closely with clients to turn complex offers into simple, persuasive journeys that convert. Beyond web, her brand and campaign experience spans Mastercard, Ocean Spray and Nespresso, and she’s played a key role in launching and scaling programs like Amazon Flex in Australia (from national radio to onboarding strategy). On or off stage (did we mention she’s an amateur stand up comedian?), Marie’s superpower is getting to the point fast, and building digital experiences that speak with authority, feel human, and drive results.
Giovana Atademos
Digital Lead
With a Master’s in IT and expertise across web platforms, SEO and UX, Giovanna leads the technical and design execution of projects - optimising performance today while exploring AI-driven solutions for tomorrow. Gio is Chasing Albert’s technical lead and digital all-rounder, bringing deep expertise in IT, web development and design to every project. With a Master’s in Information Technology and years of hands-on experience across WordPress, Shopify and Wix Studio, she ensures every build is fast, functional and built to perform. Her expertise goes far beyond brand websites. Gio has engineered custom digital platforms that improve how businesses operate. This includes a cyber rewards system with a custom Learning Management System, internal staff portals for timesheets and automated invoicing, and onboarding platforms that streamline HR. Alongside this, she has delivered polished e-commerce solutions for fashion and retail brands in both Shopify and Wix. Equally strong in SEO and UX, Gio ensures every project is optimised for visibility and performance. And with a sharp eye on the future, she’s exploring AI-driven tools and automation to help clients gain an edge as digital technology evolves. Her strength lies in making the complex simple. From back-end systems to front-end design, she turns technical challenges into seamless digital experiences that elevate brands and deliver measurable results.
Testimonials
We get at least 30 leads a month from our website and Chatgpt, thanks to Chasing Albert. Thanks to a long term relationship and ongoing marketing, we have an impressive digital footprint that gave us a real headstart on AI search traffic. We are now fully focused on AI optimisation and the quality of the content we've seen so far has been outstanding.
Romeo El Daghl
principal
We came to Chasing Albert with a digital mess. We had built a strong business but neglected our digital footprint. A lot of the online listings were even in the old company name and we didn't have a website. In six weeks, the team built a great website and cleaned up our digital footprint and now - we surface as the best child care centre in the Baulkham Hills district and see consistent bookings through our website. We are thrilled with the results.
Rodrigo Perez
Owner
We provided rapid usability testing for Chasing Albert, who were developing a ticketing & info website for a major Sydney event, ELEVATE Sydney. Their team is extremely approachable, organised and professional - a real joy to work with! A clear-minded approach to web design and mastery of the client’s brief resulted in high test usability scores and overwhelmingly positive site impressions.
Paul McInnes
Senior UX Researcher
I highly recommend Chasing Albert for their expertise in social media management, website development and maintenance, and digital marketing. Their commitment to excellence, creativity, and strategic thinking undoubtedly contributed to the success of our significant major events. We are grateful for their partnership and look forward to working with them on future projects.
Kylie Millwood
Communication Director
Frequently asked questions
There’s a lot to gain from taking your branding seriously. So we’d encourage you to develop them and you’re in luck, because we are brand communication pros. We can help you do this. It would mean that your website and all other marketing aligns for stronger awareness and recognition.
Still not convinced? Don’t stress – we can take your cues for what you’re looking for and provide you with a creative design that exceeds your expectations.
We’ve built websites for 1K and we’ve built them for 50K+ all on Australian shores by experts in their field. There are many variables that impact pricing that you may or may not need. That includes things like copy volume and complexity, seo, videography, branding, graphic design, automations, email marketing, hosting, size, speed, functionality, digital PR. You get the point! We are affordable and you'll see for yourself when you contact us for a free quote. If you want a high performing, visible and future proof website that amplifies your brand - we're the team for you.
Absolutely. Our copywriters are marketing communication professionals that you work with directly to ensure they understand your business and brand tone of voice to delivery compelling copy.
All our content is original and developed by a human being. We use AI to research and spell check - just like everyone else. If we can use it to save you time and money we will. However all our creative content is developed by us.
It depends on the type of website you need! But in 90% of cases you can and should absolutely be able to update core elements of your website. Chasing Albert can provide you with a custom manual to your new website along with training to ensure you have full control of your website.
Case studies
About the client
Baulkham Hills Early Learning Centre has been a trusted part of the Hills community since 1999 and is the longest standing centre in the region. In 2011, Approved Provider Rodrigo Perez, took over the ownership with a clear vision in mind - to create a space where families from all backgrounds feel welcomed and part of a community.
The challenge
Baulkham Hills Early Learning Centre had built a strong reputation in the Hills community, but in a digital world, relying solely on word of mouth wasn’t cutting it. Unlike competitors, the centre had no website, a lacklustre Google My Business listing and remnants of the previous owners from over 20 years ago littered throughout online listings and messing with their SEO.
They were practically invisible to parents searching for quality childcare - parents who rely heavily on online search and socials for research. Worse still, their biggest selling point, the Centre’s huge open areas and natural light-filled surroundings, was completely absent from their digital presence.
Chasing Albert was tasked with bringing Baulkham Hills Early Learning Centre into the modern era with a brand new, mobile first, SEO optimised website, complete with professionally shot imagery. The goal? To ensure its online presence was as strong as its reputation.Our strategy
Our strategy was to rebuild their digital presence from the ground up, combining strong storytelling, clean SEO foundations and a consistent digital footprint.
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Design and build a website on Wix Studio for easy upkeep with basic on page SEO centred on local keywords
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Develop consistent, unique and compelling narrative and key messages on which base all digital communications for consistent digital representation
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Develop custom photo bank
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Clean up and re-establish a verifiable, consistent and on brand digital footprint across high authority listings and directories
Rollout and timelines
The campaign rollout was managed through two very clearly streams – content and technical. The content team focused on storytelling, messaging, copywriting and imagery. While the technical team focused on auditing The Centre’s digital footprint, cleaning it up and building the new website.
The project was delivered in just six weeks, giving the Centre a modern digital presence practically overnight.
Results
In just three months, Baulkham Hills Early Learning Centre went from being digitally invisible to parents to dominating search in its local market.
-
13,000+ impressions in the first 90 days, proving that parents searching for childcare in the Hills were finally finding them online.
-
An average engagement time of 2 minutes 14 seconds, showing families weren’t just clicking — they were exploring, connecting with the story, and engaging deeply with the brand.
-
Secured the #1 AI-generated listing for childcare in Baulkham Hills, ensuring the centre is not only found in search but also recommended by the tools modern parents increasingly trust.
-
Averaging five tours booked every month directly from the website — a clear, measurable pipeline of new enrolments.
From a struggling online presence to a benchmark digital footprint, the centre now has an online reputation as strong as its word-of-mouth reputation in the community.
Check out the website here.
-
About the client
Lawpoint is a leading boutique law firm based in Sydney’s St George area, trusted by individuals and businesses alike. Known for sharp legal minds and clear, plain-English advice, the firm has built a reputation for results across both personal and commercial law - from contesting wills to complex contract litigation.
The challenge
Despite its strong reputation, Lawpoint’s online presence wasn’t pulling its weight. The firm needed a website that reflected its personal service and sharp legal expertise while speaking to clients in plain English. From an SEO perspective, the challenge was twofold: to dominate local searches in St George while also surfacing statewide and nationally for niche specialties like school bullying and contested wills. Add to that the complexity of being a true generalist firm, meaning a huge volume of content was needed to rank and the scale of the challenge became clear.
Our strategy
Our strategy combined brand storytelling with technical firepower to build authority fast:
-
Build a well structured, content rich website on Wordpress / Elementor for easy upkeep and more feature options
-
Design and optimis core service pages to capture high-intent local and national traffic.
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Roll out service content hubs in phases (family, wills & estates, compensation) to secure early wins while scaling.
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Build a strong digital footprint and review program to amplify reputation.
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Launch an ongoing marketing program across social media, verified reviews, blogs and newsletters to fuel AI visibility and organic growth
Rollout and timelines
To date, the rollout has delivered over 100 optimised service and content pages, including:
-
Brand & Core Pages: personal law, commercial law, property, litigation.
-
Key Personal Law Services: family, employment, compensation, criminal, wills, probate.
-
Key Commercial Services: debt collection, franchising, commercial litigation.
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Content Hubs for Growth Areas: family law, wills & estates, and compensation (with niche focus areas like professional negligence and school bullying).
Each sprint is designed to deliver fast results. This has ensured priority services rank quickly, while building the long-term SEO authority and AI visibility that ensures Lawpoint surfaces first in the tools clients increasingly turn to.
Results
Lawpoint’s digital transformation has delivered tangible business growth and market leadership:
-
The website now consistently generates 30–45 qualified leads every month, directly fuelling the firm’s pipeline and growth beyond its strong referral base.
-
Website traffic has surged by 63% year-on-year, proving the SEO and content strategy continues to compound.
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The firm now ranks as a #1 AI-recommended law firm for critical search terms including “best school bullying lawyers in Australia,” “best commercial law firm in Kogarah,” and “best general law firm in the St George area.”
-
In 2025 alone, Google search delivered 1M+ impressions and 10,000 new website visitors, cementing Lawpoint’s authority both locally and nationally.
With over 100 optimised service pages live and an ongoing sprint-based rollout, Lawpoint’s digital presence is no longer just keeping pace with competitors - it’s setting the benchmark for boutique firms in Australia.
Check out the website here.
-
About the client
Noël Sydney was an ambitious, one-time Christmas celebration produced by AGB Creative and supported by Destination NSW and the NSW Government. The event transformed Sydney’s CBD into a festive wonderland featuring concerts, artisanal markets, a digital Christmas forest and a dazzling drone show starring Santa himself.
The challenge
Time. Approval landed only weeks before launch, with the festival due to open December 16. SEO wasn’t part of the equation—the site would only be live for 16 days. What Noël needed was a website that captured the spirit of the event, delivered information clearly, and could be built and launched at speed.
Our strategy
-
Build a lightning-fast website with simple UX, festive design and a clear brand tone. Use Wordpress / Elementor and host on WP Engine on a dedicated server to ensure speed and capacity for anticipated high volumes of traffic.
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Develop social channels as the primary communication platform for event updates.
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Use Facebook and Instagram to distribute branded and user-generated content, and support real-time crowd management.
The rollout
It all started with a cracker website—the hub of all digital marketing efforts. The site brought the magic of Noël to life with vibrant visuals, engaging copy and an easy-to-navigate structure that informed and inspired Sydneysiders to attend.
Social media amplified the buzz, driving awareness and excitement while also providing fast communication around traffic, weather and drone timings. A mix of holiday-themed Giphys, video content and branded assets fuelled engagement, while community listening during event hours helped ensure the experience was safe, enjoyable and aligned with the vision.
The results
-
Website load time averaged 1.09 seconds, supporting 248k visitors in just 30 days.
-
50k organic sessions and 2.5k email sign-ups in the short event window.
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Social media engagement rate averaged 2.8%, with over 9 million impressions.
-
5,655 direct messages received across channels, with 60.5% actioned in real time.
-
Giphys viewed 31k+ times in 16 days.
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Attendance was so strong, people had to be turned away.
At the event's conclusion, the Noël Sydney website was redirected to AGB Creative, the event producers. Who by the way, are also a Chasing Albert client and we did their website too! Check it out here. Or, read more about the website and digital campaign we developed for AGB Creative here.
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Get a Free Website Audit
& Action Plan
When you enquire today, our expert team will analyse your current site and provide tailored recommendations to boost performance, design and SEO.
As a bonus, you’ll also lock in 15% off your new website with Chasing Albert if you start within 6 months.*
*Available to organisations in NSW only.
