MASTER MEDIA
INTERVIEWS
Brand building or protecting?
Don't 'do' interviews - nail them!
Media training by Marie El Daghl.
NSW
wide
Face to face
or virtual
master media
MASTER MEDIA
Brand building or protecting?
Don't 'do' interviews - nail them!
Media training by Marie El Daghl
NSW
wide
Face to face
or virtual
INTERVIEWS
INTERVIEWS
Words Can Win or Lose in Seconds
Audiences are fickle. Their attention and respect can vanish in a heartbeat. One slip can go viral, while one strong soundbite can set the agenda.
This training is developed and delivered by Marie El Daghl - PR and communication expert, seasoned media trainer and trusted advisor to leaders. Having been on different sides of the mic as interviewer, interviewee and strategist, Marie knows exactly what it takes to own the spotlight and turn media moments into influence.
From High Stakes to Headline Moments
When you speak to the media, you don’t just represent yourself - you represent the entire organisation. One strong performance can build brand trust and credibility. One weak performance can put it at risk.
That’s why Chasing Albert designs custom, audit-based programs that prepare you for every scenario and ensure your message strengthens the business behind you.
With this training, you’ll be able to:
Protect reputation when the questions get tough
Promote the brand with messages that land and stick
Build long-term credibility with interviews that do more than fill airtime
Strengthen trust by staying aligned with organisational values and strategy
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"Her training not only prepared me for a new media facing role, but also helped identify the gaps the organisation needed to fill to make the narrative compelling and believable – regardless of who was sharing it. I highly recommend Marie to anyone interested in a serious and thorough lesson in communication."
Sarah Pike
Former MASTERCARD VP Marketing & Communication
Where Spokespeople Become Icons
Outstanding spokespeople don’t just answer questions - they shape the conversation. They’re remembered, quoted, and trusted.
This training takes you beyond survival skills and equips you with the presence, confidence and cut-through to become a trusted, sought after spokesperson people want to hear from.
You’ll walk away able to:
Turn pressure into presence - stay composed, in control and authentic, no matter the interview
Deliver with confidence - make every message land with clarity and impact
Be remembered for the right reasons - shift from just “getting through” to influencing hearts and minds
Build personal credibility - grow your profile as a trusted, go-to voice in your field
"Marie looks at communication on an individual and organisation level – before getting to the specifics of communicating with media. Her training is thorough, well put together, highly engaging, and effective.
I highly recommend her to anyone with leadership aspirations and any organisation that takes its brand and reputation seriously."
Tamara Jawad
PR & Public Affairs Manager
Who it's Built For
This program is designed for professionals whose words carry weight:
Leaders and executives whose decisions and words move markets
Founders and entrepreneurs turning personal profile into business power
Professionals in the hot seat facing high-stakes interviews or building personal brands
Anyone ready to influence, inspire and protect their reputation in the media spotlight
Of course it is!
Whether you’re an introvert, extrovert, first-timer or seasoned speaker, the right training meets you where you are and takes you further.
"Marie is a great trainer, very knowledgeable and precise.
She gives the right piece of advice to each participant.
She creates a great environment to learn and progress.
Highly recommend the training!"
Participant
Jurlique
Not sure if this is for you?
Preparing for Interviews
Dissect a briefing doc or build your own when there’s no PR team in sight
Message Mastery
Sharpen your story and close the gaps in your narrative
Handling the Heat
Face friendly and hostile interviews with a trained journalist firing real questions
On-Camera Confidence
Perform naturally across video, broadcast and digital channels
Voice & Body Language
Use tone, presence and non-verbal cues to project confidence and credibility
Bridging & Blocking
Deliver your key messages with impact, no matter the question
Media Relationships
Establish and nurture trust with journalists and content creators
Media Landscape
Work every format: print, radio, podcasts, social video, livestreams and TV
Media Training Modules
Media training isn’t just theory - it’s practice. It’s knowing what to say, how to say it, and when silence speaks louder. Then testing it in real interviews, on camera, under pressure.
Are you Ready?
This isn’t entry-level. To get the full impact, you need to bring something to the table.
If you are:
1
A Subject Matter Expert
You know your organisation, industry and products inside out. That knowledge is the fuel - we’ll show you how to communicate it with impact.
and you have or want
2
Key Messages
You’ve got core messages and Q&As in place. Without them, interviews drift. With them, we’ll help you turn words into a powerful, repeatable narrative. Don’t have them yet? We can help. Just ask about our messaging workshop when you enquire.
Course Details
Select your preferred format:
MEET THE TRAINER
Marie El Daghl
Every session is delivered by Marie El Daghl - PR strategist, communication expert and trusted advisor with over 20 years’ experience helping leaders and brands speak with clarity, confidence and purpose.
Some of the leaders she's coached are from:
Mastercard
Nespresso
Jurlique
Parramatta Eels
And many more
READ MORE
Marie studied journalism and worked in media relations for two decades. She knows exactly what journalists and content creators are looking for, what trips spokespeople up, and what makes messages cut through. She hasn’t just media trained, she’s built media campaigns, messages, media trained then forensically dissected the results. She knows what’s going on well before anyone is standing in front of a camera.
She believes that while understanding the media is valuable, what’s really important when you’re a brand is how to both meet the interviewer’s needs and yours at the same time. At the end of the day – the media’s job is not to promote you. They have their own agenda and know their audience more intimately than you ever will.
Marie will help you balance their needs and yours so you can also build relationships along the way. No one is going to invite you back for an interview if all you did was self-promote!
Read even more about her experience
Marie doesn’t just work in communication – she lives and breathes it. With a background in journalism, a Masters in Organisational Communication, and a diploma in digital marketing, she brings a razor-sharp mix of insight, speed, and creative punch to every brand she touches.
She’s been behind the PR campaigns (and of course media coaching) for global brands like Mastercard, Ocean Spray, Nespresso and even the Paris Olympic bid campaign (which they lost, sadly). And she’s helped local brands scale like healthcare brand Purifas, emotional intelligence leaders Genos International, offshore outsourcing service provider Staff Domain and many more. She knows storytelling and branding and she knows how to get it cut through in interviews.
Marie’s superpower? She can spot a communication problem from a mile away. Clients don’t come to her for sugar-coating. They come for clarity, standout ideas, coaching and advice that actually moves the dial.
Read this for random facts
Off the clock, Marie moonlights as a stand-up comedian, which explains her ability to deliver training that is truly memorable and engaging. Sometimes she does really well, other times she bombs – but hitting the scariest stage in the world is her constant reminder of what it feels like to be in your position. She may have mastered comms, but she is still well and truly a comedy amateur and the nerves that grip you when you’re on a stage area always front of mind.
Marie is also a mum to two young girls that won’t stop talking and are consistently finalists or winners in their annual school public speaking competitions. She did ask them for testimonials, but they demanded to be paid in extra screen time to which she said: hell no.
Read why you should work with Marie
At the heart of it all? Marie loves helping people and brands stand out for the right reasons. With her, it’s never just media training. It’s a masterclass in how to stand out and make people pay attention. What sets Marie apart isn’t just what she knows, but how she teaches it. Every session is engaging, practical, and grounded in real-world communication at your level. Most of all, Marie gets a genuine thrill from helping people find their voice, nail their story and share it with confidence.
THE END - READ LESS
Frequently asked questions
There are different variables to determining cost. We take into consideration location, participant numbers, how mature your PR is and the state of your key messages and other media literature, how experienced spokespeople are and whether they're effective communicators to begin with. When you contact us, we'll be able to provide you with a detailed proposal within 24 hours.
Media training equips individuals with the skills to communicate effectively with journalists, manage challenging questions and represent their organisation confidently. This helps to ensure that when you invest the time to do an interview, there is a benefit to you and your brand. Be that protecting it's reputation, promoting a service or educating audiences on your category to boost understanding amongst your audience.
Individuals who interact with the media or are interviewed on behalf of an organisation, such as business executives, association leaders, department heads, politicians, and athletes. If PR is in your future, you must be media trained.
The key components include anticipating and responding to interview questions, effectively presenting essential ideas, understanding media dynamics, stress testing your messaging and Q&As and analysing interview performance to improve your own abilities.
By honing communication skills and mastering media interactions, individuals can improve their organisation's reputation, clearly deliver critical messages to target audiences, and create strong connections with the media, ultimately enhancing public relations efforts. Journalists depend upon how you perform in an interview and how well you can tell your story - get that right and you're more likely to get the coverage you're hoping for.
Yes, Chasing Albert will take a full brief to understand your goals and any areas of concern and will customise a program accordingly. You may need training for issues management or it may be to align with a launch. Perhaps you are training new leaders or a CEO that needs a refresher. The course will be based upon your needs. That's why our media training is not available as a public course - it's completely customised.
Yes. The media is no longer just TV, radio, print. You have to be prepared for podcasts, social media, media event Q&As and more. Sometimes you'll be interviewed over the phone or even zoom. You need to master all of them and this training will ensure that you do!
Messaging is effectively what you want your audience to believe about you and the proof you have to back it up. It should support your brand, product or service. Without it, you will do media interviews with no sense of purpose and without any kind of framework. That means, from one interview to another, you won't tell a consistent story. Consistency is what helps you build your brand and reputation. If you don't have it yet, enquire about our messaging workshops. We recommend you have messaging in place ahead of your training - even if it's a draft to test. If you don't have messaging, or aren't interested in putting messaging together, you won't get as much value from your media training.
Master Media Interviews
Enquire today and receive a free 30-minute messaging check-up - no strings attached.