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Chasing Albert Logo

Branding & Design  

Crafting winning brands

First impressions absolutely matter. No matter where your customer finds you, we make sure their first impression of your brand counts and that it continues to consistently deliver wherever they turn.

creatures-of-australia-brand-identity-overview

Strategic thinking,
delivered creatively    

BRAND RECOGNITION

Solid branding helps your audience recognise your brand amongst competitors and builds brand preference. 

A graphic of an open mouth in grayscale, positioned within a circular pink brushstroke background, symbolizing voice, communication, or expression.
INCREASE AD PERFORMANCE

Excellent branding increases the performance of your advertising efforts, as your consumers have a higher awareness of your brand. 

STAND OUT FROM COMPETITION

No matter the industry you are in, you want to stand out from the competition. A strong brand identity tells the story of your business and makes you stand out, even at a glance.  

CREDITABILITY

Let your audience know you are trustworthy, reliable and reputable with well considered branding and design. 

A graphic of a semi-circular gauge with various shaded segments, resembling a performance meter, set within a circular yellow brushstroke background
A graphic featuring three flowers—one in soft pink at the center and two in grayscale on either side—arranged within a circular blue brushstroke background, symbolizing growth and creativity.
A graphic of two hands shaking in grayscale, symbolizing collaboration and partnership, set within a circular purple brushstroke background.

Packaging  


Packaging might be a customer’s first encounter with your brand – it’s the perfect opportunity to make a lasting impression. From logo placement, colours and textures to messaging, we sweat the small details to make sure your packaging design is bold, beautiful and impossible to ignore. 

A grayscale gift box with a ribbon, emitting golden lightning bolts, symbolizing giving and surprises.
A grayscale gift box with a ribbon, emitting golden lightning bolts, symbolizing giving and surprises.

Brand Strategy   


Developing your brand’s strategy is the first step in ensuring we craft a brand that stands the test of time. If you’re launching a new business, going through a rebrand or extending your current offerings, we will fine tune your brand strategy to set your business up for success. We dig deep to find what makes your customers tick, what makes you special and the best way to convey this visually and tonally. 

A grayscale rocket launching with red flames, symbolizing innovation, progress, and aspirations
A grayscale rocket launching with red flames, symbolizing innovation, progress, and aspirations

Brand Identity   


Creating a brand identity comes from getting into the nitty gritty of who you are and what your business stands for. Its bringing to life what you want to be known for, what sets you apart and how you make your customers feel. 

 

To ensure your brand identity is cohesive across all platforms and channels, we can create a set of brand guidelines – which is essentially a bible for your business. Your brand guidelines outline everything, from how apply and use your logo, your colour palette, tone of voice and typography to imagery selection.  

A black textured heart with purple accent lines on each side, symbolizing love, care, and positive emotions
A black textured heart with purple accent lines on each side, symbolizing love, care, and positive emotions

Logo Design  


Your logo is how people will come to quickly recognise your company – so trust us when we say it’s important! We aim to develop a logo for your business that becomes synonymous with your brand, a design that stands out and truly reflects your business.  

An illustration of a vintage microphone with sound waves emanating from it. The microphone is in black and white with a halftone dot pattern
A grayscale hand holding a smartphone displaying a colorful 'A' with lines above, symbolizing Chasing Albert, creativity and digital communication. Hearts surround the phone.

Graphic Design  


Good design work has the power to turn heads, but its great design work that builds strong brands. Our design work stays within the bounds of your brand guidelines but brings a creative edge for digital ads, marketing collateral, packaging and everything in between. 

A grayscale hand holding a marker with yellow-painted nails, symbolizing creativity and artistic expression. Pink motion lines emphasize the act of drawing.
A grayscale hand holding a marker with yellow-painted nails, symbolizing creativity and artistic expression. Pink motion lines emphasize the act of drawing.

Solutions to set you up for success

Packaging  


Packaging might be a customer’s first encounter with your brand – it’s the perfect opportunity to make a lasting impression. From logo placement, colours and textures to messaging, we sweat the small details to make sure your packaging design is bold, beautiful and impossible to ignore. 

A grayscale gift box with a ribbon, emitting golden lightning bolts, symbolizing giving and surprises.
A grayscale gift box with a ribbon, emitting golden lightning bolts, symbolizing giving and surprises.

Solutions to set you up for success 

A grayscale rocket launching with red flames, symbolizing innovation, progress, and aspirations

Brand Strategy   


Developing your brand’s strategy is the first step in ensuring we craft a brand that stands the test of time. If you’re launching a new business, going through a rebrand or extending your current offerings, we will fine tune your brand strategy to set your business up for success. We dig deep to find what makes your customers tick, what makes you special and the best way to convey this visually and tonally. 

A black textured heart with purple accent lines on each side, symbolizing love, care, and positive emotions

Brand Identity   


Creating a brand identity comes from getting into the nitty gritty of who you are and what your business stands for. Its bringing to life what you want to be known for, what sets you apart and how you make your customers feel. 

 

To ensure your brand identity is cohesive across all platforms and channels, we can create a set of brand guidelines – which is essentially a bible for your business. Your brand guidelines outline everything, from how apply and use your logo, your colour palette, tone of voice and typography to imagery selection.  

A grayscale hand holding a smartphone displaying a colorful 'A' with lines above, symbolizing Chasing Albert, creativity and digital communication. Hearts surround the phone.

Logo Design  


Your logo is how people will come to quickly recognise your company – so trust us when we say it’s important! We aim to develop a logo for your business that becomes synonymous with your brand, a design that stands out and truly reflects your business.  

A grayscale hand holding a marker with yellow-painted nails, symbolizing creativity and artistic expression. Pink motion lines emphasize the act of drawing.

Graphic Design  


Good design work has the power to turn heads, but its great design work that builds strong brands. Our design work stays within the bounds of your brand guidelines but brings a creative edge for digital ads, marketing collateral, packaging and everything in between. 

A grayscale gift box with a ribbon, emitting golden lightning bolts, symbolizing giving and surprises.

Packaging  


Packaging might be a customer’s first encounter with your brand – it’s the perfect opportunity to make a lasting impression. From logo placement, colours and textures to messaging, we sweat the small details to make sure your packaging design is bold, beautiful and impossible to ignore. 

Why Chasing Albert? 

We are not just talented designers. We are storytellers. We spend time understanding your business so that we can create a brand that not only reflects, but propels your business.

why-CA_v2.webp

Related projects

Strategic thinking,
delivered creatively    

BRAND RECOGNITION

Solid branding helps your audience recognise your brand amongst competitors and builds brand preference. 

INCREASE AD PERFORMANCE

Excellent branding increases the performance of your advertising efforts, as your consumers have a higher awareness of your brand. 

STAND OUT FROM COMPETITION

No matter the industry you are in, you want to stand out from the competition. A strong brand identity tells the story of your business and makes you stand out, even at a glance.  

CREDITABILITY

Let your audience know you are trustworthy, reliable and reputable with well considered branding and design. 

A graphic of an open mouth in grayscale, positioned within a circular pink brushstroke background, symbolizing voice, communication, or expression.
A graphic of a semi-circular gauge with various shaded segments, resembling a performance meter, set within a circular yellow brushstroke background
A graphic featuring three flowers—one in soft pink at the center and two in grayscale on either side—arranged within a circular blue brushstroke background, symbolizing growth and creativity.
A graphic of two hands shaking in grayscale, symbolizing collaboration and partnership, set within a circular purple brushstroke background.
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