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Vision 

Define your long-term aspirations and the impact you wish to make in the world. Hire people who share the same vision and inspire your workforce to reach for the stars.  

An illustration of a retro-style rocket with a halftone dot pattern in black and white. The rocket is detailed with various circles and lines, and it is outlined in white.
An illustration of a retro-style rocket with a halftone dot pattern in black and white. The rocket is detailed with various circles and lines, and it is outlined in white.

Mission

Articulates your organisation’s purpose. Get clear on exactly what it is you do, who you serve and why. Attract talent, clients and partners that believe in your mission, and feel good about working with you day in and out.  


An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,
An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern, An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,

Values

At the core of every organisation's culture and behaviour, are values. These are the principles and ethical standards that drive how your people behave with each other and with clients, partners and suppliers. Either you set the expectation, or your team will set them for you with a mix of acceptable or unacceptable behaviours that become the norm.   

An illustration of a vintage microphone with sound waves emanating from it. The microphone is in black and white with a halftone dot pattern
An illustration of a vintage microphone with sound waves emanating from it. The microphone is in black and white with a halftone dot pattern
An illustration of a hand holding a smartphone with a blank screen. The hand is in black and white with a halftone dot pattern, and there are pink hearts floating around it.
An illustration of a hand holding a smartphone with a blank screen. The hand is in black and white with a halftone dot pattern, and there are pink hearts floating around it.

Use Them to Your Advantage: 

Why it Matters 


A well-defined vision, mission, and set of values are what underpins a successful organisation. They serve as the foundation which strategies are built, decisions are made, and culture is shaped. These elements guide behaviour, align efforts, and inspire stakeholders, ensuring everyone moves in a unified direction.

Solutions to set you up for success 

campaign planning hover (1).png

Vision 

Define your long-term aspirations and the impact you wish to make in the world. Hire people who share the same vision and inspire your workforce to reach for the stars.  

campaign planning hover (1).png

Mission

Articulates your organisation’s purpose. Get clear on exactly what it is you do, who you serve and why. Attract talent, clients and partners that believe in your mission, and feel good about working with you day in and out.  


campaign planning hover (1).png

Values

At the core of every organisation's culture and behaviour, are values. These are the principles and ethical standards that drive how your people behave with each other and with clients, partners and suppliers. Either you set the expectation, or your team will set them for you with a mix of acceptable or unacceptable behaviours that become the norm.   

campaign planning hover (1).png
campaign planning hover (1).png
campaign planning hover (1).png

Use Them to Your Advantage: 

Vision, Mission & Values

Every successful , culture-driven organisation thrives on a clear and inspiring purpose, backed by strong, demonstrable values. Whether you are a start-up or strengthening your workplace culture, lay the ground work with a defined vision, mission and values.

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Give your Business Purpose

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MEET THE TRAINER

Marie El Daghl

Marie has dedicated her career to helping individuals and brands communicate effectively. She originally studied journalism, but her career was cut short after she left her internship with Channel 7’s now discontinued Today Tonight in dramatic fashion! Want the dirt on that? Listen here.

 

She quickly moved into public relations, a field she excelled in working with small, medium and blue-chip brands across many industries. Her work involved developing communication strategies and overseeing their execution. This included preparing and training business leaders to ensure they can compellingly tell their stories in friendly and hostile environments.

​

Her training, coaching and facilitation experience is diverse, and she has worked with a myriad of clients such as the French Ambassador to Australia, Mastercard, Nespresso, Sumo Salad, Paramatta Eels board, iNova pharmaceuticals, Sydney Kings and many more.

 

Marie holds a Master of Arts majoring in Organisational Communication, Diploma in Digital Marketing, Certificate of Training and Assessment and a participation certificate for a course on stand-up comedy. She has a deep passion for the field of communication and a fun training style. Most of all, she takes great pride and pleasure in watching people flourish personally and professionally when they finally find their voice and use it well.

Vision, Mission & Values with Chasing Albert 


When you work with us on your vision, mission and values, it's not a copy writing exercise in corporate jargon—it's an adventure in discovering what truly drives your organisation.  


Here’s why you’ll love working with us: 


  • A personalised approach: No cookie-cutter solutions here! We craft a workshop that's as unique as your organisation, ensuring that the vision, mission, and values we develop are uniquely yours. 

  • Experienced facilitator: Our expert facilitator brings a wealth of experience in organisational development and strategic communication. Her creative flair and sense of humour makes for a dynamic and engaging experience. 

  • Collaborative process: We’re all about teamwork! Our workshop involves key stakeholders from start to finish, ensuring that your final statements resonate and have genuine buy-in from everyone involved. 

Vision 

Define your long-term aspirations and the impact you wish to make in the world. Hire people who share the same vision and inspire your workforce to reach for the stars.  

An illustration of a retro-style rocket with a halftone dot pattern in black and white. The rocket is detailed with various circles and lines, and it is outlined in white.
An illustration of a retro-style rocket with a halftone dot pattern in black and white. The rocket is detailed with various circles and lines, and it is outlined in white.

Mission

Articulates your organisation’s purpose. Get clear on exactly what it is you do, who you serve and why. Attract talent, clients and partners that believe in your mission, and feel good about working with you day in and out.  


An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,
An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern, An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,

Values

At the core of every organisation's culture and behaviour, are values. These are the principles and ethical standards that drive how your people behave with each other and with clients, partners and suppliers. Either you set the expectation, or your team will set them for you with a mix of acceptable or unacceptable behaviours that become the norm.   

An illustration of a vintage microphone with sound waves emanating from it. The microphone is in black and white with a halftone dot pattern
An illustration of a vintage microphone with sound waves emanating from it. The microphone is in black and white with a halftone dot pattern

Use Them to Your Advantage: 

Vision, Mission & Values with Chasing Albert 


When you work with us on your vision, mission and values, it's not a copy writing exercise in corporate jargon—it's an adventure in discovering what truly drives your organisation.  


Here’s why you’ll love working with us: 


  • A personalised approach: No cookie-cutter solutions here! We craft a workshop that's as unique as your organisation, ensuring that the vision, mission, and values we develop are uniquely yours. 

  • Experienced facilitator: Our expert facilitator brings a wealth of experience in organisational development and strategic communication. Her creative flair and sense of humour makes for a dynamic and engaging experience. 

  • Collaborative process: We’re all about teamwork! Our workshop involves key stakeholders from start to finish, ensuring that your final statements resonate and have genuine buy-in from everyone involved. 

A black-and-white photo of a person wearing glasses, shouting or speaking, with vibrant, layered yellow and orange abstract s

THE PROOF

Meet our raving fans

"Marie looks at communication on an individual and organisation level – before getting to the specifics of communicating with media. Her training is thorough, well put together, highly engaging, and effective.

I highly recommend her to anyone with leadership aspirations and any organisation that takes its brand and reputation seriously."

Tamara Jawad

PR & Public Affairs Manager  |  Parramatta Eels Club

”Marie did exactly what she said she would. She listened. She took my thoughts and aspirations for the business out of my mind and perfectly articulated them in the most beautifully simple and inspiring way. Our Vision, Mission and Values are set and perfectly capture what it is that we are trying to achieve. And most importantly, are crystal clear and exciting for all staff current and future to embrace and proudly work towards.”

Abraham Hatoum

CEO | Looksmart Alterations.

"Marie is a great trainer, very knowledgeable and precise.
She gives the right piece of advice to each participant.
She creates a great environment to learn and progress.
Highly recommend the training!"

Participant

Jurlique

“Marie’s outstanding communication experience and expertise not only makes her a great trainer – but great at spotting what is hindering the communication of key messages.

Her training not only prepare me for a new media facing role, but also helped identify the gaps that the organisation needed to fill to make the narrative compelling and believable – regardless of who was sharing it. I highly recommend her to anyone interested in a serious and thorough lesson in communication.” ​

Sarah Pike

Former VP Marketing & Communication | Mastercard

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