Noël Sydney:
A Christmas festival
Services
Website Design and Development | Social Media Content | Social Media Community Management | Giphy
Noël Sydney:
A Christmas festival
Services
Website Design and Development | Social Media Content | Social Media Community Management | Giphy
The Client
Noël Sydney, an innovative 16-day Christmas celebration produced by AGB Events and supported by Destination NSW and the NSW Government. This one time event was designed to transform Sydney’s CBD into a festive destination that will uplift Sydneysiders and get them into the city at night to help boost the local economy. It included a nightly concert featuring a range of icnonic Australian artists, artisnal market stalls and a spectacular digital Christmas forest. The crown jewel? A dazzling drone show featuring the jolly man himself.
The Challenge
It was an inaugral event, due to open December 16, that was approved to proceed only weeks before then. The event needed a website that would not only bring the brand to life, but compel visitors to attend and provide them with accurate details around travel and access. With that in place, digital marketing provided the fastest way to raise awareness of the event to a mass audience. Chasing Albert developed a digital strategy that would do exactly that and put the right team behind it to ensure quick, successful delivery.
How We Helped
WEBSITE DESIGN AND DEVELOPMENT
It all started with a cracker website! As the landing page to all our marketing efforts, we made sure to capture the Christmas spirit with visual and creative copy that informed and inspired the public to visit, shop and celebrate.
How We Helped
WEBSITE DESIGN AND DEVELOPMENT
It all started with a cracker website! As the landing page to all our marketing efforts, we made sure to capture the Christmas spirit with visual and creative copy that informed and inspired the public to visit, shop and celebrate.
Social media content
With a full digital strategy that adopted a wondrous and enchanted tone of voice for the brand, social media content helped drive awareness and encourage attendance. It also provided fast communication around event updates including weather, traffic and drone timings.
How We Helped
WEBSITE DESIGN AND DEVELOPMENT
It all started with a cracker website! As the landing page to all our marketing efforts, we made sure to capture the Christmas spirit with visual and creative copy that informed and inspired the public to visit, shop and celebrate.
Social media content
With a full digital strategy that adopted a wondrous and enchanted tone of voice for the brand, social media content helped drive awareness and encourage attendance. It also provided fast communication around event updates including weather, traffic and drone timings.
Stickers and video
A combination of holiday inspired Giphys and video content were created to boost engagement leading up to and during the event.
How We Helped
WEBSITE DESIGN AND DEVELOPMENT
It all started with a cracker website! As the landing page to all our marketing efforts, we made sure to capture the Christmas spirit with visual and creative copy that informed and inspired the public to visit, shop and celebrate.
Social media content
With a full digital strategy that adopted a wondrous and enchanted tone of voice for the brand, social media content helped drive awareness and encourage attendance. It also provided fast communication around event updates including weather, traffic and drone timings.
Stickers and video
A combination of holiday inspired Giphys and video content were created to boost engagement leading up to and during the event.
Community management
In addition to spreading joy, community relations was crucial to ensuring the experience was safe, enjoyable and aligned with the vision. During event hours, community listening provided early indications of potential issues, and helped ensure a safe and easy journey to and from the event.
Gallery
Gallery
The Impact
Attendee figures were staggering! In fact, people had to be turned away. Website speed averaged 1.09 seconds load time and serviced 248K visitors in just 30 days with social media acting as the biggest driver of website traffic. Owned social media engagement rate averaged at 2.8% with over 9 million impressions. 5,655 direct messages were received and 60.5% of them were actioned. Email open rates averaged at 54% with an 8% Click through rate average. In 16 days, Giphys had over 31K views.
