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Program 

outcomes

Consistency across media formats 

Deliver clear, relevant messages across print, broadcast, digital and audio formats, ensuring coverage strengthens rather than fragments the brand narrative. 

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An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern, An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,
Stories that earn coverage 

Learn how to shape and deliver stories that meet the needs of the journalist, suit the outlet and inform audiences - so interviews are published and support business goals. 

Control under scrutiny 

Maintain clarity and composure when interviews are challenging or unexpected, reducing the risk of misquotes, distortion or coverage that undermines trust. 

An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,
An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern, An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,
Sought-after source 

Become a credible, reliable spokesperson who delivers value for journalists, increasing the likelihood of coverage. 

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Interviews are

more than Q&A 

Media interviews aren’t passive conversations. They are pressure moments where you must anticipate questions, uphold message integrity, manage unpredictability and maintain composure. Many capable professionals struggle because they focus on answering questions rather than communicating with purpose. This program teaches how to frame, deliver and sustain key messages with confidence and relevance across formats - broadcast, print, radio, podcasts and social video. 

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Master Media

Interviews 

Private

Enquiry

  • The impact of coverage 

    How PR works 

    Vital processes 

    Business goals 

  • The different media formats 

    The nuances of each 

    Implications for your team and business 

  • Establishing trust 

    Understanding journalist needs 

    Key journalists  

  • Message review ​

    Message delivery 

    Storytelling

  • Critical information and decisions 

    Processes and permissions 

    Interview settings and environments 

  • Answer techniques 

    Building rapport 

    Issues management 

    Hostile v friendly 

  • Projection

    Confidence

    Voice

    Body

    Non verbal cues 

  • Confidence on camera or audio 

    Understanding recording parameters 

    Online interviews 

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Master Media

Interviews 

Private Enquiry

Media training that starts 

before interviews

Media interviews done well lead to coverage, credibility and influence. Done poorly, they don’t get published at all - or worse, they do, and undermine trust, create confusion or damage reputations. A lot of work goes into creating the right interview environment before you’re asked a single question. Learn what it takes to earn coverage and strengthen the brand – in friendly and hostile media environments. 

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Serve dual 

interests

Learn how to deliver interviews that work for both the media and the brand. Participants will understand what an outlet needs, plan and contribute stories that add real value. So interviews inform rather than promote. The result is being seen as a credible, reliable source journalists return to - while still advancing the brand’s position with integrity and cementing positive sentiment and share of voice. 

Ready to

start ?

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Program

options

Master Media Interviews is designed for real media conditions, not just theory. Through a mix of clear frameworks and hands-on practice, participants learn how to prepare for interviews, handle questioning and conversations that meet the needs of the media and the brand. Activities include realistic interview simulations, pressure testing messages and live feedback, so skills transfer directly to real coverage opportunities. 

Teams

Prepare spokespeople to deliver consistent, credible interviews that earn coverage that promotes or protects the brand. 

Duration

In Person: 2 days, 9am - 5pm including breaks. Based on 2 participants.  

Online: 3 hours per day, 5 consecutive days, including breaks. Based on 2 participants 

Capacity

Program capacity can be tailored to client’s needs and may impact duration. 

Location 

Chasing Albert (Kogarah, NSW), your office or online.

Pricing

Tailored to your business needs and team size. Enquire for a quote. 

Includes

Messaging and brand review + story audit.

Briefing document, spokesperson and process review.

Coverage review.

Training materials.

Mock interviews and recordings. 

Personalised debrief and development recommendations.

Group debrief and development recommendations.

Morning & afternoon tea, beverages (Chasing Albert only).

Optional external journalist for mock interview.

Optional post training media support.

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Master Media Interviews 

modules

Learn what to say, how to say it and when silence speaks louder. Then test it in real interviews, on camera, under pressure. 

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TESTIMONIALS

"Marie is a great trainer, very knowledgeable and precise. She gives the right piece of advice to each participant. She creates a great environment to learn and progress. Highly recommend!"
Participant

Jurlique

"Marie’s outstanding communication experience and expertise not only makes her a great trainer – but great at spotting what is hindering the delivery of key messages."
Sarah Pike

Former VP Marketing & Communication

"Marie looks at communication on an individual and organisational level. Her training is thorough, well put together, highly engaging, and effective. I highly recommend her."
Tamara Jawad

PR & Public Affairs Manager

"What stood out was her ability to translate complex concepts into clear, relatable ideas through humour and real-world examples. Her deep expertise and wit made learning enjoyable."
Dima Istambouli

Leadership & Culture Consultant

"Marie’s infectious, entertaining style made complex ideas about marketing in an AI-driven world crystal clear."
Tom Foster

CEO

"The workshop was so interactive and delivered immaculately. Marie provided hands on information and things business owners struggle with, without technical jargon."
Simone Matar

Director of Operations

"In two sessions Marie transformed the way I approach public speaking. Her personalised approach is what sets her apart.  Marie is a true professional."
Matthew Beach

Chairman

"Marie listened. She took my thoughts and aspirations for the business out of my mind and perfectly articulated them in the most beautifully simple and inspiring way."
Abraham Hatoum

CEO

Lead by a 

practising expert

This program is led by Marie El Daghl, a communication expert whose career was built through media. Trained in journalism and with nearly two decades in public relations, Marie has worked on both sides of interviews - preparing spokespeople, building media relationships and shaping stories. She was a strong understanding of media and the recipe for outstanding spokespeople. 

Frequent asked

questions

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