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Brand & 

Reputation

Enquire

Now

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Brand &

Reputation 

Enquire Now

How brands

earn trust

Trust is earned through repeated brand behaviour over time. What organisations say matters. What they do matters more. Inconsistency, ambiguity or overstatement erodes credibility fast. 

Building your brand is no different. It’s about consistency in how you show up in front of audiences. And it determines the success of your business over time.  

For serious organisations – brand and reputation is a non-negotiable – and they’re built simultaneously. 

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When this

work matters

People do business, work for or buy from brands they trust.  

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It really is that simple. The higher the price or stakes – the more it matters. 

Brand and reputation become even more critical when visibility increases or confidence is tested – or you make a mistake. Having a strong brand and reputation will determine how quickly you’re forgiven and well you recover. 

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It also matters when organisations realise their brand is being interpreted differently than intended – a symptom of which is poor sales. 

How we 

deliver

Reputation Management 

Advice, review campaigns, case study development, award entries and speaker programs.  

An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,
An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern, An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,
Messaging & narrative 

Language that’s consistent, evidence backed, credible and works across teams and channels. 

Content & thought leadership 

Ideas and content designed to build authority, credibility and trust. Not meaningless noise. 

An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,
An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern, An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,
Brand strategy 

Clear positioning that defines what you stand for and why it matters – across every brand touch point. 

When brand and 

reputation demand focus 

1
Growth ambitions 

Ahead of a launch, ad campaign, employee recruitment or expansion plans.  

2
Increased scrutiny 

Greater attention from media, customers, regulators or stakeholders - planned or not. 

3
Public failures 

A product fails, a leader makes a very public mistake – brand reputation can accelerate or hinder recovery.  

4
Audience alignment 

When your reality and audience perception don’t align and its getting in the way of progress. 

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Let's

talk

Get a clear perspective on your situation and options.  

PROJECTS

"I highly recommend Chasing Albert. Their commitment to excellence, creativity, and strategic thinking undoubtedly contributed to the success of our major events."
Kylie Millwood

Communication Director 

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"Fantastic to work with. We now have a marketing strategy and set of initiatives, driven by Chasing Albert, that are driving better sales and brand awareness for our business."
Ben Palmer

CEO

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"Chasing Albert put us on the path to growth. We trust the team with everything from our brand strategy, content, events, email marketing, digital advertising and more."
Justin Pavsic

CEO 

Baulkham Hills Early Learning Centre
"We came to Chasing Albert with a digital mess. In six weeks, they built a great website, cleaned up our digital footprint and helped us surface on AI platforms."
Rodrigo Perez

Owner

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"Working with Chasing Albert was a game-changer. Their professionalism, creativity, and strategic insight made the process seamless and the results speak for themselves."
Catherine Ashton

Founder

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Our point 

of view

You’re building your brand and reputation every moment, with or without intention and whether you like it or not. It is the single best business investment you’ll make. Because every decision your customer makes, will be based on it. It’s showing up in research customers are doing on ChatGPT or the conversations they’re having with peers. Building a positive brand and reputation – no matter your size – will always be incredibly valuable.  

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