Big moments
and momentum
A strong launch or campaign creates momentum by concentrating attention, clarity and effort around a specific moment in time. It gives the market a reason to notice, care and act - now, not later.
Successful campaigns are built on a clear idea, simple messaging and disciplined execution. When those elements are aligned, activity compounds. When they aren’t, even well-funded campaigns struggle to cut through.

When this
work matters
Some objectives can’t wait for gradual momentum. They require focus, urgency and coordination across teams and channels.
Launches and campaigns exist for moments when something needs to land clearly and decisively - a new offer, a shift in direction, a time-bound opportunity or a message that needs concentrated attention.
This work brings structure and intensity to moments that matter, without relying on always-on activity alone
When campaigns
need focus
1
Good ideas, high expectations
The moment matters, the stakes are high and there’s no appetite for missteps.
2
Complex coordination
Multiple teams, suppliers, channels or partners need to move together for maximum impact and no wastage.
3
Public visibility
Attention is guaranteed and how things land will shape perception.
4
One shot
There’s no time, money or opportunity to reset if it doesn’t work the first time.

How we
deliver


Stakeholders and influencers
Smart connections with influencers that hold credibility with key audiences, for buzz, awareness and relevance.


Events & activations
Launch events, experiential activations and in-market moments that bring campaigns to life.


Trade promotions
Retail, partner and channel promotions built to drive participation, urgency and uptake.


Creative & content
Campaign assets, content and collateral developed to support execution across all touchpoints.
PR & communications
Internal and external comms for maximum reach and influence including Media relations, reviews and famils.
Integrated rollout
Paid media, social, digital, partnerships, on-ground and owned channels coordinated to land together.
PROJECTS

"Chasing Albert put us on the path to growth. We trust the team with everything from our brand strategy, content, events, email marketing, digital advertising and more."
Justin Pavsic
CEO

Our point
of view
These moments call for strong creative concepts. But concepts need to be forensically tested. They have to resonate, work across channels, and be executed by the right talent or they will fail. You have to sweat the details, and project management has to be as strong as the idea itself.





