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The LUUP⁵ Framework
The formula for brilliant communication?
Chasing Albert believes everyone has their default communication style – the way one communicates by default without awareness or thought. Our training programs transform default communicators into intentional communicators through our LUUP⁵ framework.
It’s a simple equation that make up 8 pillars that once mastered, will have a profound impact on the effectiveness of your communication in any setting.
C = L × U + U × P⁵
Communication = Listening × Understanding Self + Understanding others × (Planning + Personality + Presence + Performance + Practice).
Brilliant communication isn’t luck - it’s LUUP.
Listening
Default
Speaks first, speaks the most or speaks over or despite others. Doesn’t check in with audience along the way.
Intentional
Tunes in first. Actively listens, asks questions, demonstrates intellectual curiosity and genuine interest from beginning of engagement to the end.
Understanding
Default
Reactively communicates, gets defensive, avoids answers, answers are off topic or fall flat. Often leaves a room full of confused or unimpressed people.
Intentional
Speaks with purpose. Knows the audience, intent and outcome before saying a word.
Planning
Default
‘Loose canon’. Says a lot of words that don't say much. Chat might be fun, but doesn’t achieve anything – or progress the individual or organisation towards a goal.
Intentional
Prepares with precision. Structures ideas, stories and evidence to land every point.
Practice
Default
Wings it. Nervous, no two stories / messages are the same. Can’t hold a room. Gets thrown off course. Not confident in delivery.
Intentional
Refines delivery. Rehearses with intent, learns from feedback, and adjusts confidently.
Personality
Default
Tries to sound like someone else or doesn’t sound like themselves at all.
Intentional
Shows up as themselves. Allows their authentic personality to lead.
Presence
Default
Crumbles in the spotlight. Shrinks into themselves or simply freezes.
Intentional
Delivers on cue. Consistent, confident and memorable when it matters most. Control over Space, Face, Voice and Body.
Performance
Default
Can't gain or hold attention. Struggles to command the moment. Typically, people tune out. Doesn’t sound confident or rambles.
Intentional
Holds the room. Calm, grounded, connected and in control and keeps people leaning in for more.
Why learn with Chasing Albert
Serious expertise
Can't gain or hold attention. Struggles to command the moment. Typically, people tune out. Doesn’t sound confident or rambles.
Committed to outcomes
Our committment to helping all clients is steadfast. We take as much interest in the before as the after - and will be there to help you refine your approach until you get it right.
We take it personally
We work one on one and get to know clients in order to provide the best possible learning experience. Learning doesn't stop after training, we offer ongoing one on one support when you need it.
We make it fun
Whether it's through running games that were born from improv comedy or through engaging multimedia in our programs - learning with us will be as enjoyable as it is effective.
Your own learning portal
Everything related to your learning journey in the one place, accessible from any device at any time.
When you work with us, you will gain access to a personal portal where you can access your workbooks, video recordings, coaches feedback and more. Take notes throughout the session, list your homework and come back to it whenever you need to.
Enjoy exclusive Chasing Albert podcasts, news and other resources that may help you on your learning journey.