Creating a digital footprint
Services
Website Design and Development, SEO, Photography
The Challenge
Baulkham Hills Early Learning Centre had built a strong reputation in the Hills community, but in a digital world, relying solely on word of mouth wasn’t cutting it. Unlike competitors, the centre had no website, and a lacklustre Google Profile. They also had remnants of the previous owners from over 20 years ago littered throughout the internet and messing with their SEO and AEO.
They were practically invisible to parents searching for quality childcare options in the area – adults who are highly reliant on search and social for research. Adding to the challenge, the Centre's biggest selling point wasn’t being showcased. Its huge open areas, lush natural surroundings drenched in natural light, was not visible in any public channel.
Chasing Albert was tasked with bringing Baulkham Hills Early Learning Centre into the modern era with a brand new, mobile first, SEO optimised website, complete with professionally shot imagery. As well as building a solid digital footprint. The goal? To ensure its online presence was as strong as its reputation.
How We Helped
01
WEBSITE DESIGN AND DEVELOPMENT
We built a mobile, SEO optimised website from the ground up, designed to highlight the Centre’s key selling point - the expansive outdoor play area. With big images, playful fonts, and youthful colours, the site feels welcoming and engaging from first glance. It also included intuitive navigation, clear enquiry pathways, and an easy to use booking system for parents to enquire and book a tour instantly.
02
SEO
We took the time to understand the Centre’s story, crafting copy that truly reflected their brand. By strategically incorporating SEO keywords and updating online listings with compelling copy and stunning images, we made sure the Centre could be found and stand out wherever it was.
03
PHOTOGRAPHY
We captured the Centres welcoming, playful, and natural environment, with a strong focus on their unique outdoor play area. These images are now featured across the website and listings, offering prospective parents a glimpse into the experiences their children could enjoy at the Centre.
04
The Impact
Baulkham Hills Early Learning Centre is now firmly on the digital map with a fun, welcoming, SEO friendly website, 12 business listings updated, and an optimised online presence. Parents can easily book a tour with just one click, setting the centre up for better engagement and growth.
