.png)
Helping Critical Info make their mark
Services
Messaging Development, PR, Graphic Design, Launch Material, Ads, Website Maintenance
Helping Critical Info make their mark
Services
Messaging Development, PR, Graphic Design, Launch Material, Ads, Website Maintenance
The Client
Critical Info is Australia’s leading certified social enterprise for holistic end-of-life planning. Founder and CEO Catherine Ashton set out to improve grief outcomes and death literacy by encouraging all Australians regardless of their age to plan ahead with ease and confidence.
The Challenge
As the platform prepared to launch, Critical Info engaged Chasing Albert to shape the story behind the service. The brand had a vision, a website, and design guidelines but needed a clear, credible voice. One that could not only simplify a complex topic but turn a sensitive, often avoided one into something empowering, and of course, human.
We built a complete messaging framework, rewrote their launch communications, created printed collateral, a media release and more. Post-launch, we brought their voice to life through digital ads, a custom landing page, and UX updates designed to build trust and grow their user base.
How We Helped
MESSAGING AND COMMS
We uncovered, defined, and articulated Critical Info’s core brand messages, turning a complex, emotional topic into a clear, convincing and compelling story. From media releases to printed brochures, the messaging stayed consistent, confident, crystal clear and deeply human across every touchpoint.
How We Helped
We uncovered, defined, and articulated Critical Info’s core brand messages, turning a complex, emotional topic into a clear, convincing and compelling story. From media releases to printed brochures, the messaging stayed consistent, confident, crystal clear and deeply human across every touchpoint.
How We Helped
MESSAGING AND COMMS
We uncovered, defined, and articulated Critical Info’s core brand messages, turning a complex, emotional topic into a clear, convincing and compelling story. From media releases to printed brochures, the messaging stayed consistent, confident, crystal clear and deeply human across every touchpoint.
DIGITAL AD CREATIVE
We crafted ad creative that met people where they were acknowledging the fears, grief, and peace of mind behind planning ahead. Every line and every visual was built to gently cut through, spark reflection and encourage action.
How We Helped
MESSAGING AND COMMS
We uncovered, defined, and articulated Critical Info’s core brand messages, turning a complex, emotional topic into a clear, convincing and compelling story. From media releases to printed brochures, the messaging stayed consistent, confident, crystal clear and deeply human across every touchpoint.
DIGITAL AD CREATIVE
We crafted ad creative that met people where they were acknowledging the fears, grief, and peace of mind behind planning ahead. Every line and every visual was built to gently cut through, spark reflection and encourage action.
PRINTED MARKETING COLLATERAL
We designed launch brochures tailored to two key audiences, the consumer and the aged care sector. Each one clearly explained the platform’s value while promoting a limited time launch offer. Each piece of literature balanced clarity and compassion, making complex information accessible and human.
How We Helped
MESSAGING AND COMMS
We uncovered, defined, and articulated Critical Info’s core brand messages, turning a complex, emotional topic into a clear, convincing and compelling story. From media releases to printed brochures, the messaging stayed consistent, confident, crystal clear and deeply human across every touchpoint.
DIGITAL AD CREATIVE
We crafted ad creative that met people where they were acknowledging the fears, grief, and peace of mind behind planning ahead. Every line and every visual was built to gently cut through, spark reflection and encourage action.
PRINTED MARKETING COLLATERAL
We designed launch brochures tailored to two key audiences, the consumer and the aged care sector. Each one clearly explained the platform’s value while promoting a limited time launch offer. Each piece of literature balanced clarity and compassion, making complex information accessible and human.
Gallery
Gallery
The Impact
Critical Info launched on time, with a voice that connects, messaging that resonates and creative that empowers more people to take control of their legacy and end of life wishes.