Bringing AGB Creatives rebrand to life
Services
Website Design and Development // Video Content // LinkedIn Ad Campaign
ELEVATE Sydney 2023:
Marketing on another level
Services
Website Design and Development, Social Media Content including graphics and videos, Giphys, Community Management, Influencer program, Social Media Advertising
ELEVATE Sydney:
Marketing on another level
Services
Website Design and Development, Social Media Content including graphics and videos, Giphys, Community Management, Influencer program, Social Media Advertising.
The Client
ELEVATE Sydney was a five-day festival featuring live music, drone shows, and community experiences. A party on another level, quite literally, becuase it was held on the iconic Cahill Expressway that runs above Circular Quay train station. Sponsored by Destination NSW and produced by AGB Creative, it was designed to bring the public back into the CBD to boost the local economy and provide a unifying public celebration.
The Challenge
With a brief received in late October, tickets on sale 6 weeks later and event on January 1 – there was much work to be done! Chasing Albert was appointed to develop and implement the full digital marketing strategy for the event – running a total of 8 weeks.
The Impact
Tickets were fully booked within 17 minutes in 2022, only to be outdone by 2023 with a 15-minute sell out. Despite torrential rain, crowds showed up in droves to enjoy some of Australia’s best talent. With extreme weather, came the need for quick and clear communication. Ticketholders were successfully informed and managed from start to finish thanks to fast creative content, social media advertising, and always-on community management.
