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Chasing Albert Logo
Collage image featuring diverse professionals in various workplaces. Top left shows a smiling woman in a lab coat; bottom left shows two bakers holding trays of muffins. Center image shows a woman and man shaking hands in an office with a colleague seated at the table. Top right shows two pharmacists reviewing information on a tablet. Bottom right shows a smiling delivery worker in a cap holding a package. The Genos International logo is at the top left, and a row of "Training Industry Top 20 Assessment & Evaluation Company" awards from 2017 to 2024 is displayed along the bottom.

A Smart New Website for the Leaders in EI

Services

Website Design and Development, Copywriting, SEO

Collage image featuring diverse professionals in various workplaces. Top left shows a smiling woman in a lab coat; bottom left shows two bakers holding trays of muffins. Center image shows a woman and man shaking hands in an office with a colleague seated at the table. Top right shows two pharmacists reviewing information on a tablet. Bottom right shows a smiling delivery worker in a cap holding a package. The Genos International logo is at the top left, and a row of "Training Industry Top 20 Assessment & Evaluation Company" awards from 2017 to 2024 is displayed along the bottom.

A Smart New Website for the Leaders in EI

Services

Website Design and Development, Copywriting, SEO

The Client

Genos International is a global leader in emotional intelligence, but their 10-year-old website didn’t show it. Slow with outdated design, broken links, clunky navigation and dated content made it hard for users to find what they were looking for. The site no longer reflected the quality, scale, or tools Genos is known for. 

 

The Challenge

As their marketing partner of five years, we understood the brand, the offering and their global audience of HR professionals, L&D leaders, facilitators, and coaches. Genos needed a sleek but content rich modern site that made it easy to learn, explore, and engage. 

 

The rebuild also came with high stakes - Genos had strong existing traffic and high-value backlinks that needed to be preserved to maintain their organic search performance. We worked closely with the Genos team to restructure the site, rewrite every page, and integrate features including ROI calculators, e-commerce, email automation sequences and event bookings.  The new site is fast, intuitive, and designed to support their growth and exciting future. 

How We Helped

WEBSITE DESIGN AND DEVELOPMENT

We designed a mobile-first, high-performing website with 50+ static and dynamic pages, smart UX, and custom integrations. Speed jumped from 26 to 95 on desktop, while a restructured sitemap made the experience faster to navigate and easier for users to explore. 

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How We Helped

We designed a mobile-first, high-performing website with 50+ static and dynamic pages, smart UX, and custom integrations. Speed jumped from 26 to 95 on desktop, while a restructured sitemap made the experience faster to navigate and easier for users to explore. 

How We Helped

WEBSITE DESIGN AND DEVELOPMENT

We designed a mobile-first, high-performing website with 50+ static and dynamic pages, smart UX, and custom integrations. Speed jumped from 26 to 95 on desktop, while a restructured sitemap made the experience faster to navigate and easier for users to explore. 

COPYWRITING

We rewrote every page of the site, refining structure, sharpening tone, and tailoring the messaging to suit the Genos audience. The new copy positions Genos as the global authority in EI, simplifies complex offerings, and guides users to take action - whether it’s booking a program, downloading resources, or exploring the science behind the tools. 

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How We Helped

WEBSITE DESIGN AND DEVELOPMENT

We designed a mobile-first, high-performing website with 50+ static and dynamic pages, smart UX, and custom integrations. Speed jumped from 26 to 95 on desktop, while a restructured sitemap made the experience faster to navigate and easier for users to explore. 

COPYWRITING

We rewrote every page of the site, refining structure, sharpening tone, and tailoring the messaging to suit the Genos audience. The new copy positions Genos as the global authority in EI, simplifies complex offerings, and guides users to take action - whether it’s booking a program, downloading resources, or exploring the science behind the tools. 

SEO

SEO was a key consideration from the start. We ran a full audit, applied targeted keywords and meta descriptions across key pages, added alt text, and improved performance – contributing to a 21.8% boost in organic traffic and stronger search visibility. 

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How We Helped

WEBSITE DESIGN AND DEVELOPMENT

We designed a mobile-first, high-performing website with 50+ static and dynamic pages, smart UX, and custom integrations. Speed jumped from 26 to 95 on desktop, while a restructured sitemap made the experience faster to navigate and easier for users to explore. 

COPYWRITING

We rewrote every page of the site, refining structure, sharpening tone, and tailoring the messaging to suit the Genos audience. The new copy positions Genos as the global authority in EI, simplifies complex offerings, and guides users to take action - whether it’s booking a program, downloading resources, or exploring the science behind the tools. 

SEO

SEO was a key consideration from the start. We ran a full audit, applied targeted keywords and meta descriptions across key pages, added alt text, and improved performance – contributing to a 21.8% boost in organic traffic and stronger search visibility. 

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Gallery

Gallery

The Impact

The rebuild delivered measurable results. Homepage speed more than tripled. Organic search traffic increased by 21.8%, time on site grew by 14%, engagement was up 12% and they are attracting more event registrations and online enquiries. Of equal importance, Genos now has a website that matches accurately aligns with their outstanding reputation and global presence.

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