Marketing a world class conference
Services
Email Marketing, Video Content, Social Media, Corporate Event Signage
Marketing a world class conference
Services
Email Marketing, Video Content, Social Media, Corporate Event Signage
The Client
Genos International is an Australian organisation and world leader in emotional intelligence (EI) assessments and development programs. It’s suite of EI assessments and solutions are designed to empower leaders, coaches, HR, and L&D professionals to build high performing, emotionally intelligent teams. Genos International has tens of thousands of clients and thousands of certified practitioners around the world.
The Challenge
For the first time since pre-covid, Genos wanted to bring their community back together on a global scale by hosting a conference in Bangkok. Conferences were once a regular in their annual plans and this event would mark their re-instatement. Chasing Albert was tasked with marketing the conference to drive registrations however it was clearly an opportunity to also build the conference’s reputation to help drive interest for those in the future.
How We Helped
CENTRALISED ASSET DEVELOPMENT
With two subsidiaries and a network of distributors worldwide, Genos needed centralised marketing for strategy and assets, but localised distribution. Chasing Albert developed videos, graphics and copy that was shared with the global team to allow them to do their own local marketing. A landing page was built on the primary website where all registrations were paid and completed. The landing page was sleek, user friendly and highlighted everything attendees needed including the agenda, speaker bios and general location and accommodation details.
How We Helped
CENTRALISED ASSET DEVELOPMENT
With two subsidiaries and a network of distributors worldwide, Genos needed centralised marketing for strategy and assets, but localised distribution. Chasing Albert developed videos, graphics and copy that was shared with the global team to allow them to do their own local marketing. A landing page was built on the primary website where all registrations were paid and completed. The landing page was sleek, user friendly and highlighted everything attendees needed including the agenda, speaker bios and general location and accommodation details.
PRE-EVENT MARKETING
There were two key channels for pre-event marketing; email and social media. All email and social content, was also shared with the global network in order to ensure message alignment and efficiencies across the international team.
We rolled out a tactical series to build up excitement and drive ticket sales. From early bird offers, a drip feed of key speakers to the last tickets available, the steady stream of communication helped drive the largest number of ticket sales of any Genos conference, exceeding expectations.
How We Helped
CENTRALISED ASSET DEVELOPMENT
With two subsidiaries and a network of distributors worldwide, Genos needed centralised marketing for strategy and assets, but localised distribution. Chasing Albert developed videos, graphics and copy that was shared with the global team to allow them to do their own local marketing. A landing page was built on the primary website where all registrations were paid and completed. The landing page was sleek, user friendly and highlighted everything attendees needed including the agenda, speaker bios and general location and accommodation details.
PRE-EVENT MARKETING
There were two key channels for pre-event marketing; email and social media. All email and social content, was also shared with the global network in order to ensure message alignment and efficiencies across the international team.
We rolled out a tactical series to build up excitement and drive ticket sales. From early bird offers, a drip feed of key speakers to the last tickets available, the steady stream of communication helped drive the largest number of ticket sales of any Genos conference, exceeding expectations.
EVENT AMPLIFICATION & CONTENT CAPTURE
During the event, focus shifted away from attendees to attendees of the future. Each day, content was captured and shared on LinkedIn, demonstrating the outstanding experience and insights gained though attending the conference.
Genos International’s social media content lead to a 740% spike in engagement and 12,300+ impressions over the 3 day conference period. LinkedIn followers grew by 200% in the conference period, and organic posts from the conference attendees certainly helped. Custom event signage produced by a local manufacturer brought the conference to life and encouraged lots of branded social sharing, amplifying the event’s organic reach online.
Our content plan didn’t stop there. Two video case studies were shot on the ground and used on the new website and our photography brief outlined the content required to help promote future events.
How We Helped
CENTRALISED ASSET DEVELOPMENT
With two subsidiaries and a network of distributors worldwide, Genos needed centralised marketing for strategy and assets, but localised distribution. Chasing Albert developed videos, graphics and copy that was shared with the global team to allow them to do their own local marketing. A landing page was built on the primary website where all registrations were paid and completed. The landing page was sleek, user friendly and highlighted everything attendees needed including the agenda, speaker bios and general location and accommodation details.
PRE-EVENT MARKETING
There were two key channels for pre-event marketing; email and social media. All email and social content, was also shared with the global network in order to ensure message alignment and efficiencies across the international team.
We rolled out a tactical series to build up excitement and drive ticket sales. From early bird offers, a drip feed of key speakers to the last tickets available, the steady stream of communication helped drive the largest number of ticket sales of any Genos conference, exceeding expectations.
EVENT AMPLIFICATION & CONTENT CAPTURE
During the event, focus shifted away from attendees to attendees of the future. Each day, content was captured and shared on LinkedIn, demonstrating the outstanding experience and insights gained though attending the conference.
Genos International’s social media content lead to a 740% spike in engagement and 12,300+ impressions over the 3 day conference period. LinkedIn followers grew by 200% in the conference period, and organic posts from the conference attendees certainly helped. Custom event signage produced by a local manufacturer brought the conference to life and encouraged lots of branded social sharing, amplifying the event’s organic reach online.
Our content plan didn’t stop there. Two video case studies were shot on the ground and used on the new website and our photography brief outlined the content required to help promote future events.
Gallery
Gallery
The Impact
Over 100 attendees from 23 countries experienced 3 days of powerful learning, networking, and connection. But the reach didn’t stop there - Genos’ social channels saw a major surge in engagement, with comments on posts up 5,200% and reposts up 2,750%, expanding the event’s influence far beyond the room. With a bank of conference content, the next conference is already set up to be even more successful.