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Three men in Australian sports jerseys holding balls, celebrating national sports culture and team spirit.

Hyundai

A fling with football

Services

PR and Communications

Events

Three men in Australian sports jerseys holding balls, celebrating national sports culture and team spirit.

Hyundai

A fling with football

Services

PR and Communications

Events

The Client

Hyundai's Fling with Football campaign engaged football fans through innovative digital experiences, providing them with unique, interactive moments that connected them to the sport in fresh and exciting ways, enhancing their overall fan experience.

How We Helped

OUR APPROACH

Hyundai, football’s biggest fan and sponsor in Australia celebrated the 2018 FIFA World Cup with a campaign designed to win over fans of other sporting codes.

Together with its sporting ambassadors, Wendell Sailor, Luke Hodge and Damien Fleming, Hyundai turned some of the nation’s staunchest code venues into one-night Football stands, showing the first three Socceroos’ group matches, live.

We were called upon to help launch Hyundai’s ‘Fling with Football’ campaign through publicity and promotions, with a focus on promoting its football screening events across Sydney, Melbourne and Queensland.

Outdoor event at night featuring a crowd gathered around a lit swimming pool, with a Ferris wheel and illuminated buildings in the background.

Outdoor event at night featuring a crowd gathered around a lit swimming pool, with a Ferris wheel and illuminated buildings in the background.

How We Helped

OUR APPROACH

Hyundai, football’s biggest fan and sponsor in Australia celebrated the 2018 FIFA World Cup with a campaign designed to win over fans of other sporting codes.

Together with its sporting ambassadors, Wendell Sailor, Luke Hodge and Damien Fleming, Hyundai turned some of the nation’s staunchest code venues into one-night Football stands, showing the first three Socceroos’ group matches, live.

We were called upon to help launch Hyundai’s ‘Fling with Football’ campaign through publicity and promotions, with a focus on promoting its football screening events across Sydney, Melbourne and Queensland.

Outdoor event at night featuring a crowd gathered around a lit swimming pool, with a Ferris wheel and illuminated buildings in the background.

Outdoor event at night featuring a crowd gathered around a lit swimming pool, with a Ferris wheel and illuminated buildings in the background.

How We Helped

OUR APPROACH

Hyundai, football’s biggest fan and sponsor in Australia celebrated the 2018 FIFA World Cup with a campaign designed to win over fans of other sporting codes.

Together with its sporting ambassadors, Wendell Sailor, Luke Hodge and Damien Fleming, Hyundai turned some of the nation’s staunchest code venues into one-night Football stands, showing the first three Socceroos’ group matches, live.

We were called upon to help launch Hyundai’s ‘Fling with Football’ campaign through publicity and promotions, with a focus on promoting its football screening events across Sydney, Melbourne and Queensland.

Outdoor event at night featuring a crowd gathered around a lit swimming pool, with a Ferris wheel and illuminated buildings in the background.

Outdoor event at night featuring a crowd gathered around a lit swimming pool, with a Ferris wheel and illuminated buildings in the background.

How We Helped

OUR APPROACH

Hyundai, football’s biggest fan and sponsor in Australia celebrated the 2018 FIFA World Cup with a campaign designed to win over fans of other sporting codes.

Together with its sporting ambassadors, Wendell Sailor, Luke Hodge and Damien Fleming, Hyundai turned some of the nation’s staunchest code venues into one-night Football stands, showing the first three Socceroos’ group matches, live.

We were called upon to help launch Hyundai’s ‘Fling with Football’ campaign through publicity and promotions, with a focus on promoting its football screening events across Sydney, Melbourne and Queensland.

Outdoor event at night featuring a crowd gathered around a lit swimming pool, with a Ferris wheel and illuminated buildings in the background.

Outdoor event at night featuring a crowd gathered around a lit swimming pool, with a Ferris wheel and illuminated buildings in the background.

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