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Key Message Development

Impactful organisational communication depends entirely on a compelling narrative with simple, strong messages. Messaging is business critical – this is the absolute pillar of all effective communication for leaders and leadership teams.

 

Developing key messages is a collaborative task. It involves consultation of business stakeholders, independent research and literature review.

 

Through these contributions and exceptional strategic thinking and copywriting, Chasing Albert will develop a compelling story of your past, present and future. All with supporting documentation and training to ensure your entire leadership team, can tell the same story, the same way.

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Messages Matter

Developing strong and credible clear messages underpin every successful business. Deveoping a key message framework and narrative will:  

 

  • give your managers, sales and leadership teams the ability to communicate consistently about the company, products and services with target audiences. This is imperative for brand and reputation development; 

  • provide consistency across all marketing and communication platforms, improving the effectiveness of your campaigns;  

  • significantly improve how others view and understand your product and service offerings.  

  • help customers make quicker purchasing decisions. 

An illustration of a retro-style rocket with a halftone dot pattern in black and white. The rocket is detailed with various circles and lines, and it is outlined in white.
An illustration of a retro-style rocket with a halftone dot pattern in black and white. The rocket is detailed with various circles and lines, and it is outlined in white.

Stage 1

Undertake extensive internal and external research to uncover insights from your business, customers and industry.

An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,
An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern, An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,

Stage 2 

Engage in a half-day workshop to discuss and debate emerging themes.

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An illustration of a vintage microphone with sound waves emanating from it. The microphone is in black and white with a halftone dot pattern

Stage 3

Develop your messages and narrative into a cohesive framework.

Good Messaging Starts with Due Process

Training will embark on a process that involves the key stakeholders in your business – and in some cases – industry: 

”Marie did exactly what she said she would. She listened. She took my thoughts and aspirations for the business out of my mind and perfectly articulated them in the most beautifully simple and inspiring way. Our Vision, Mission and Values are set and perfectly capture what it is that we are trying to achieve. And most importantly, are crystal clear and exciting for all staff current and future to embrace and proudly work towards.”

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Abraham Hatoum

Looksmart Alterations

Not only did they help Purifas articulate its key ideas and messages, but they did in a what that fostered a brand, grabbed attention, and elevated the esteem of the product to new heights.

Marie’s ability to articulate ideas and facts showed how great of an understanding she had of our brand and its position, and the future direction we needed to take it. Marie is exceptional at highlighting our point of difference and making sure we stood out amongst the rest, and for that Purifas is forever indebted to her."

Ibrahim Samaan

CEO 

Testimonials

MEET THE TRAINER

Marie El Daghl

All our communication training is led by Marie El Daghl, a communication expert with over 20 years of experience helping people and brands speak with clarity, confidence and purpose.

 

Marie began her career in journalism before moving into public relations, where she built and delivered high-stakes communication strategies for executives, brands, and organisations. She’s trained everyone from CEOs and spokespeople to athletes and ambassadors, helping them craft compelling messages and deliver them with impact, whether the room is friendly or fierce.

 

She has worked with the French Ambassador to Australia, Mastercard, Nespresso, Parramatta Eels, iNova Pharmaceuticals, Sumo Salad and the Sydney Kings - to name a few.

 

Marie holds a Master of Arts majoring in Organisational Communication, Diploma in Digital Marketing, Certificate of Training and Assessment and a participation certificate for a course on stand-up comedy. So pack a pen, notebook and a sense of humour.

 

What sets her apart is not just what she knows - but how she teaches it. Every session is engaging, practical, and grounded in real-world communication at your own brand level. Most of all, Marie gets a genuine thrill from helping people find their voice and use it to grow personally and professionally.

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Nail your narrative

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