Media Training for Impactful Leaders
Make every interview count with expert media training.
Whether you're managing a crisis, promoting a product or protecting your reputation, media skills training is essential. Skilled media spokespeople are crucial for achieving your media goals.
Chasing Albert’s media training program builds effective communicators, stress tests messaging and ensures media spokespeople are second to none.
.jpg)
Unique, effective training
Do not mistake personality and charisma as the sole requisites for a spokesperson. Successfully dealing with the media depends on many variables including the ability to read people before you respond to them. That means, the best media spokespeople, must first be effective communicators with the ability to listen, empathise, frame, be assertive, provide concise explanations and more. Trust the experts in communication skills training to give you the most thorough lesson in communicating with media.
-
Strong foundations in effective interpersonal communication that is applicable to any communication scenario. Journalists are first and foremost, human.
-
In-depth content focused on how to perform in an interview.
-
Interactive content for review and analysis.
-
Expert trainer with decades of communication and media training experience, and a unique, fun and engaging style.
-
Mock interviews for practice, live feedback and reflection.
.png)
.png)
Current Messaging
Established messaging and Q&As are essential for guiding interview content. Without it, you have no purposeful, repeatable and positive language to work with. Build your own or ask about our messaging workshop.
Subject Matter Expertise
Participants should have a good understanding of their organisation, products, services, and industry. This vital knowledge means participants can get the full benefit of mock interviews and training.
Who should do this media training?
Effective media training relies on a spokesperson's ability to communicate skilfully. It’s not just about personality or style; it’s about knowledge, planning and practice.
"Marie looks at communication on an individual and organisation level – before getting to the specifics of communicating with media. Her training is thorough, well put together, highly engaging, and effective.
I highly recommend her to anyone with leadership aspirations and any organisation that takes its brand and reputation seriously."
Tamara Jawad
PR & Public Affairs Manager
“Her training not only prepare me for a new media facing role, but also helped identify the gaps that the organisation needed to fill to make the narrative compelling and believable – regardless of who was sharing it. I highly recommend her to anyone interested in a serious and thorough lesson in communication.”
Sarah Pike
Former VP Marketing & Communication
Testimonials
Media Training Outcomes
Improved interpersonal communication skills.
Stress tested organisational messaging and gap identification.
Ability to plan and prepare for different types of media interviews.
Ability to effectively undertake friendly and hostile media interviews.
Effective delivery of key messages.
Hostile media management skills.
Understanding of how to establish and nurture relationships with journalists.
A process to handle nervousness and anxiety.
Course Delivery Options
Media training is delivered in person only. It can be delivered at your offices, an offsite location anywhere in Australia or at Chasing Albert's offices in Kogarah, NSW.
MEET THE TRAINER
Marie El Daghl
All our communication training is led by Marie El Daghl, a communication expert with over 20 years of experience helping people and brands speak with clarity, confidence and purpose.
Marie began her career in journalism before moving into public relations, where she built and delivered high-stakes communication strategies for executives, brands, and organisations. She’s trained everyone from CEOs and spokespeople to athletes and ambassadors, helping them craft compelling messages and deliver them with impact, whether the room is friendly or fierce.
She has worked with the French Ambassador to Australia, Mastercard, Nespresso, Parramatta Eels, iNova Pharmaceuticals, Sumo Salad and the Sydney Kings - to name a few.
Marie holds a Master of Arts majoring in Organisational Communication, Diploma in Digital Marketing, Certificate of Training and Assessment and a participation certificate for a course on stand-up comedy. So pack a pen, notebook and a sense of humour.
What sets her apart is not just what she knows - but how she teaches it. Every session is engaging, practical, and grounded in real-world communication at your own brand level. Most of all, Marie gets a genuine thrill from helping people find their voice and use it to grow personally and professionally.
