Vision, Mission & Values

Every successful , culture-driven organisation thrives on a clear and inspiring purpose, backed by strong, demonstrable values. Whether you are a start-up or strengthening your workplace culture, lay the ground work with a defined vision, mission and values.

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Why it Matters

A well-defined vision, mission, and set of values are what underpins a successful organisation. They serve as the foundation on which strategies are built, decisions are made and culture is shaped. These elements guide behaviour, align efforts and inspire stakeholders.

An illustration of a retro-style rocket with a halftone dot pattern in black and white. The rocket is detailed with various circles and lines, and it is outlined in white.

Vision

Define your long-term aspirations and the impact you wish to make in the world. Hire people who share the same vision and inspire your workforce to reach for the stars.

An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,

Mission

Articulates your organisation’s purpose. Get clear on exactly what it is you do, who you serve and why. Attract talent, clients and partners that believe in your mission, and feel good about working with you day in and out.

An illustration of a vintage microphone with sound waves emanating from it. The microphone is in black and white with a halftone dot pattern

Values

At the core of every organisation's culture and behaviour, are values. These are the principles and ethical standards that drive how your people behave with each other and with clients, partners and suppliers. Either you set the expectation, or your team will set them for you with a mix of acceptable or unacceptable behaviours that become the norm.

Use Them to Your Advantage

Chasing Albert put us on the path to growth. We trust the team with everything from our brand strategy, content, events, email marketing, digital advertising and more.

From the get go they understood our vision for the business, and created a brand that would support it. They are an integral part of our team and we’re very grateful for the invaluable contribution they’ve made to our business.

Justin Pavsic

CEO

Not only did they help Purifas articulate its key ideas and messages, but they did in a what that fostered a brand, grabbed attention, and elevated the esteem of the product to new heights.

Marie’s ability to articulate ideas and facts showed how great of an understanding she had of our brand and its position, and the future direction we needed to take it. Marie is exceptional at highlighting our point of difference and making sure we stood out amongst the rest, and for that Purifas is forever indebted to her.

Ibrahim Samaan

CEO

Testimonials

Vision, Mission & Values with Chasing Albert

When you work with us on your vision, mission and values, it's not a copy writing exercise in corporate jargon. It is an adventure in discovering what truly drives your organisation.

Here’s why you’ll love working with us:

A personalised approach: No cookie-cutter solutions here! We craft a workshop that's as unique as your organisation, ensuring that the vision, mission, and values we develop are uniquely yours.
Experienced facilitator: Our expert facilitator brings a wealth of experience in organisational development and strategic communication. Her creative flair and sense of humour makes for a dynamic and engaging experience.
Collaborative process: We’re all about teamwork! Our workshop involves key stakeholders from start to finish, ensuring that your final statements resonate and have genuine buy-in from everyone involved.

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MEET THE TRAINER

Marie El Daghl

All our communication training is led by Marie El Daghl, a communication expert with over 20 years of experience helping people and brands speak with clarity, confidence and purpose.

Marie began her career in journalism before moving into public relations, where she built and delivered high-stakes communication strategies for executives, brands, and organisations. She’s trained everyone from CEOs and spokespeople to athletes and ambassadors, helping them craft compelling messages and deliver them with impact, whether the room is friendly or fierce.

She has worked with the French Ambassador to Australia, Mastercard, Nespresso, Parramatta Eels, iNova Pharmaceuticals, Sumo Salad and the Sydney Kings - to name a few.

Marie holds a Master of Arts majoring in Organisational Communication, Diploma in Digital Marketing, Certificate of Training and Assessment and a participation certificate for a course on stand-up comedy. So pack a pen, notebook and a sense of humour.

What sets her apart is not just what she knows - but how she teaches it. Every session is engaging, practical, and grounded in real-world communication at your own brand level. Most of all, Marie gets a genuine thrill from helping people find their voice and use it to grow personally and professionally.