Lawpoint:
Branding & lead generation
Services
Messaging, Brand Positioning, Brand Design and Development, Website Design, Copy, Development, Digital Advertising, Email Marketing, Content Marketing and SEO
Lawpoint:
Branding & lead generation
Services
Messaging, Brand Positioning, Brand Design and Development, Website Design, Copy, Development, Digital Advertising, Email Marketing, Content Marketing and SEO
The Client
Lawpoint was established in 2016 through the merger of two longstanding and accomplished Sydney law firms. It brought together two Principals with the unique ability to work seamlessly through the complexities of the law, while providing clear, transparent communication every step of the way. Lawpoint services clients worldwide from its office in Newtown, Sydney.
The Challenge
A brand was needed to reflect the unique personal nature of the service Lawpoint would offer, whilst also communicating the astuteness of the solicitors. Lawpoint wanted to build this brand predominantly in Sydney, and drive leads to help grow the business.
How We Helped
Brand Positioning and Development
Chasing Albert was tasked with building the brand from scratch. This meant developing brand guidelines that would inform and communicate the emotional value of the Lawpoint offering. Cohesive marketing assets were developed to further strengthen the brand and ensure the company had an extensive selection of sales material that showcased its exemplary results.
How We Helped
Brand Positioning and Development
Chasing Albert was tasked with building the brand from scratch. This meant developing brand guidelines that would inform and communicate the emotional value of the Lawpoint offering. Cohesive marketing assets were developed to further strengthen the brand and ensure the company had an extensive selection of sales material that showcased its exemplary results.
Website design & SEO
A website was created, capturing Lawpoint’s new branding along with a well devised plan to help drive leads in a cost-effective way – Search Engine Optimisation.
How We Helped
Brand Positioning and Development
Chasing Albert was tasked with building the brand from scratch. This meant developing brand guidelines that would inform and communicate the emotional value of the Lawpoint offering. Cohesive marketing assets were developed to further strengthen the brand and ensure the company had an extensive selection of sales material that showcased its exemplary results.
Website design & SEO
A website was created, capturing Lawpoint’s new branding along with a well devised plan to help drive leads in a cost-effective way – Search Engine Optimisation.
Email Marketing
We produced email marketing campaigns that introduced the Lawpoint brand to existing and prospective clients, increasing brand awareness and nurturing leads.
How We Helped
Brand Positioning and Development
Chasing Albert was tasked with building the brand from scratch. This meant developing brand guidelines that would inform and communicate the emotional value of the Lawpoint offering. Cohesive marketing assets were developed to further strengthen the brand and ensure the company had an extensive selection of sales material that showcased its exemplary results.
Website design & SEO
A website was created, capturing Lawpoint’s new branding along with a well devised plan to help drive leads in a cost-effective way – Search Engine Optimisation.
Email Marketing
We produced email marketing campaigns that introduced the Lawpoint brand to existing and prospective clients, increasing brand awareness and nurturing leads.
Gallery
Gallery
The Impact
Lawpoint’s website traffic increased by 63% year on year, and today the company generates a minimum of 30 new leads per month – continuing to thrive and grow fiscally year on year.
