Lawpoint:
Branding & lead generation
Services
Messaging, Brand Positioning, Brand Design and Development, Website Design, Copy, Development, Digital Advertising, Email Marketing, Content Marketing and SEO
Lawpoint:
Branding & lead generation
Services
Messaging, Brand Positioning, Brand Design and Development, Website Design, Copy, Development, Digital Advertising, Email Marketing, Content Marketing and SEO
The Client
Lawpoint is one Sydney's leading boutique law firms, offering both personal and commercial legal services. From contesting wills to commercial litigation, the firm always had a strong reputation for being sharp lawyers and clear communicators. Lawpoint services clients from its office in Kogarah, NSW.
The Challenge
A brand was needed to reflect the unique personal nature of the service Lawpoint would offer, whilst also communicating the astuteness of the solicitors. Lawpoint wanted to build this brand predominantly in Sydney, and drive leads to help grow the business.
How We Helped
Brand Positioning and Development
Chasing Albert was tasked with building the brand from scratch. This meant developing brand guidelines that would inform and communicate the emotional value of the Lawpoint offering. Cohesive marketing assets were developed to further strengthen the brand and ensure the company had an extensive selection of sales material that showcased its exemplary results.
How We Helped
Chasing Albert was tasked with building the brand from scratch. This meant developing brand guidelines that would inform and communicate the emotional value of the Lawpoint offering. Cohesive marketing assets were developed to further strengthen the brand and ensure the company had an extensive selection of sales material that showcased its exemplary results.
How We Helped
Brand Positioning and Development
Chasing Albert was tasked with building the brand from scratch. This meant developing brand guidelines that would inform and communicate the emotional value of the Lawpoint offering. Cohesive marketing assets were developed to further strengthen the brand and ensure the company had an extensive selection of sales material that showcased its exemplary results.
Website design, SEO and AEO
A website was created, capturing Lawpoint’s new branding along with a well devised plan to help drive leads in a cost-effective way – Search Engine Optimisation. This played a crucial role in setting up the business for a head start with AI platforms such as Chatgpt.
How We Helped
Brand Positioning and Development
Chasing Albert was tasked with building the brand from scratch. This meant developing brand guidelines that would inform and communicate the emotional value of the Lawpoint offering. Cohesive marketing assets were developed to further strengthen the brand and ensure the company had an extensive selection of sales material that showcased its exemplary results.
Website design, SEO and AEO
A website was created, capturing Lawpoint’s new branding along with a well devised plan to help drive leads in a cost-effective way – Search Engine Optimisation. This played a crucial role in setting up the business for a head start with AI platforms such as Chatgpt.
Email Marketing
We produced email marketing campaigns that introduced the Lawpoint brand to existing and prospective clients, increasing brand awareness, nurturing leads and driving additional traffic to the website.
How We Helped
Brand Positioning and Development
Chasing Albert was tasked with building the brand from scratch. This meant developing brand guidelines that would inform and communicate the emotional value of the Lawpoint offering. Cohesive marketing assets were developed to further strengthen the brand and ensure the company had an extensive selection of sales material that showcased its exemplary results.
Website design, SEO and AEO
A website was created, capturing Lawpoint’s new branding along with a well devised plan to help drive leads in a cost-effective way – Search Engine Optimisation. This played a crucial role in setting up the business for a head start with AI platforms such as Chatgpt.
Email Marketing
We produced email marketing campaigns that introduced the Lawpoint brand to existing and prospective clients, increasing brand awareness, nurturing leads and driving additional traffic to the website.
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Gallery
The Impact
Lawpoint’s website traffic increased by 63% year on year, and today the company generates a minimum of 30 new leads per month. A key driver to the firm's ongoing revenue growth. As of 2025, the firm has also attracted new traffic through AI platforms and its current focus is leaning into this as consumer search habits start to change.
