Sydney Markets:
Launch of Paddy's Night Food Markets
Services
Digital Marketing
PR & Communications
Sydney Markets:
Launch of Paddy's Night Food Markets
Services
Digital Marketing
PR & Communications
The Client
Sydney Markets is a vital hub for fresh produce, connecting growers with buyers and the community. In 2017, Sydney Markets saw an opportunity to launch Paddy’s Night Food Markets. More than 20 food trucks, free arcade games and live music; hosted in the perfect urban setting – their enormous car park – every Saturday night. The challenge? Launch Paddy's Night Food Markets and make it the hottest urban food event in the area for young families and people.
How We Helped
OUR APPROACH
Chasing Albert created a PR campaign than targeted primarily online media. We also connected with macro and micro influences that embodied the relaxed and street cool factor of the West, inviting them to enjoy the night markets with friends and create some content. Local icons like comedian Rob Shehadie and Rugby League Superstar Josh Mansour jumped on board and created authentic content
To drive user generated content, we chose Snapchat was our platform of choice with a custom filter which was used widely by those who attended.
So, how did it go? We’ll let the results speak from themselves. It was a full event on opening night, with lines of up to 45 minutes per food truck – and there were 20! The event continued to be packed out for the campaign duration. The markets received 50 pieces of coverage, and 60 million coverage opportunities to see. We also rocked it on socials with 126k views on Snapchat and 321k influencer contact reach.
How We Helped
OUR APPROACH
Chasing Albert created a PR campaign than targeted primarily online media. We also connected with macro and micro influences that embodied the relaxed and street cool factor of the West, inviting them to enjoy the night markets with friends and create some content. Local icons like comedian Rob Shehadie and Rugby League Superstar Josh Mansour jumped on board and created authentic content
To drive user generated content, we chose Snapchat was our platform of choice with a custom filter which was used widely by those who attended.
So, how did it go? We’ll let the results speak from themselves. It was a full event on opening night, with lines of up to 45 minutes per food truck – and there were 20! The event continued to be packed out for the campaign duration. The markets received 50 pieces of coverage, and 60 million coverage opportunities to see. We also rocked it on socials with 126k views on Snapchat and 321k influencer contact reach.
How We Helped
OUR APPROACH
Chasing Albert created a PR campaign than targeted primarily online media. We also connected with macro and micro influences that embodied the relaxed and street cool factor of the West, inviting them to enjoy the night markets with friends and create some content. Local icons like comedian Rob Shehadie and Rugby League Superstar Josh Mansour jumped on board and created authentic content
To drive user generated content, we chose Snapchat was our platform of choice with a custom filter which was used widely by those who attended.
So, how did it go? We’ll let the results speak from themselves. It was a full event on opening night, with lines of up to 45 minutes per food truck – and there were 20! The event continued to be packed out for the campaign duration. The markets received 50 pieces of coverage, and 60 million coverage opportunities to see. We also rocked it on socials with 126k views on Snapchat and 321k influencer contact reach.
How We Helped
OUR APPROACH
Chasing Albert created a PR campaign than targeted primarily online media. We also connected with macro and micro influences that embodied the relaxed and street cool factor of the West, inviting them to enjoy the night markets with friends and create some content. Local icons like comedian Rob Shehadie and Rugby League Superstar Josh Mansour jumped on board and created authentic content
To drive user generated content, we chose Snapchat was our platform of choice with a custom filter which was used widely by those who attended.
So, how did it go? We’ll let the results speak from themselves. It was a full event on opening night, with lines of up to 45 minutes per food truck – and there were 20! The event continued to be packed out for the campaign duration. The markets received 50 pieces of coverage, and 60 million coverage opportunities to see. We also rocked it on socials with 126k views on Snapchat and 321k influencer contact reach.
