Did you know that AI is summarising your online reputation?
AI is reshaping how businesses get found and websites have to speak to both humans and machines. So have the rules of marketing changed? What’s more powerful? The customer experience or the algorithm? And what should small businesses be focusing on when time and budgets are tight and the world is moving for fast.
Leading this workshop is Marie El Daghl, Managing Director of Chasing Albert. With a background in journalism and organisational communication, Marie has a rare ability to cut through complexity, turning marketing and messaging into something clear, compelling and effective.
Marie has worked with some of the world’s biggest brands including Amazon, Hyatt Regency and Mastercard and countless small businesses across law, IT, events and professional services. Whether it’s attracting hundreds of thousands of people to major events like Noël Sydney or helping baulkham hills early learning centre surface on AI platforms, her focus is always the same: results that matter.
In this one-hour session, Marie will cover:
Customer service as a powerful marketing channel
Trust, credibility and reputation and why they matter now more than ever
The role of your website in an AI-first world
How to “talk to the machines” so your business surfaces online
What small businesses should focus on in 2025 (and what to ignore)
Practical. Punchy. No fluff. Just the insights you need to do marketing that matters for your business.
Hear what past attendees are saying
Curious about whether our upcoming webinar is going to deliver value?
Watch this video, listen to the attendees then be sure to secure your spot!
Sure you won't get the food, but you'll get the same outcomes.
See you in the room.
“What truly stood out was her ability to translate complex concepts into clear, relatable ideas through humour and real-world examples. The entire audience walked away not only understanding how to communicate with AI but also feeling equipped to take action, whether to implement strategies themselves or to better collaborate with consultants.”
Dima Istambouli
“Last week’s Human v Machine session with Marie El Daghl of Chasing Albert was a standout, energetic, insightful, and full of practical take-aways.
Marie’s infectious, entertaining style made complex ideas about marketing in an AI-driven world crystal clear. I even walked away with a new marketing acronym to remember - “AEO” - and a fresh perspective on how your business website now needs to speak to both humans and AI search.”
Tom Foster
“Marie delivered it immaculately, provided us with hands on information and basic things that business owners struggle with, without delving into the technical jargon. She focused on what to do, how to do it , and when to do it. The session was so practical with easy takeaways which can be immediately implemented. A truly valuable experience for any business owner looking to understand and use AI effectively!”
Simone Matar