Did you know that AI is summarising your online reputation?
AI is reshaping how businesses get found and websites have to speak to both humans and machines. So have the rules of marketing changed? What’s more powerful? The customer experience or the algorithm? And what should small businesses be focusing on when time and budgets are tight and the world is moving for fast.
Leading this workshop is Marie El Daghl, Managing Director of Chasing Albert. With a background in journalism and organisational communication, Marie has a rare ability to cut through complexity, turning marketing and messaging into something clear, compelling and effective.
Marie has worked with some of the world’s biggest brands including Amazon, Hyatt Regency and Mastercard and countless small businesses across law, IT, events and professional services. Whether it’s attracting hundreds of thousands of people to major events like Noël Sydney or helping baulkham hills early learning centre surface on AI platforms, her focus is always the same: results that matter.
In this one-hour session, Marie will cover:
Customer service as a powerful marketing channel
Trust, credibility and reputation and why they matter now more than ever
The role of your website in an AI-first world
How to “talk to the machines” so your business surfaces online
What small businesses should focus on in 2025 (and what to ignore)
Practical. Punchy. No fluff. Just the insights you need to do marketing that matters for your business.